Featured Article: BOSS Fall Winter 2020 Ad Campaign


BOSS just released their striking Fall Winter 2020 ad campaign by Fabien Baron (for the campaign video) and David Sims (for the images) that celebrates a new generation leading the way into the future.

The monochromatic series of campaign star an international cast of ten up-and-coming models: Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, and Maartje Verhoef.

The accompanying short film, features the talents striding purposefully across and around the word “BOSS”, first as individuals and then as a group. Both the stills and the film are presented exclusively in black and white, reflecting the focus and direction of every BOSS individual as a new decade starts to unfold.

“As lockdowns are slowly eased around the world, this campaign shows a diverse group coming together and stepping forward into a new era,” says Ingo Wilts, Chief Brand Officer of HUGO BOSS.

Wilts adds: “The campaign shows how a new generation is wearing timeless styles in their own way.” Images courtesy of BOSS. (source)


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