Category Archives: Fashion Retail

Milan Menswear Fashion Week: Versace Fall 2013

London Fashion Week: Mary Katrantzou Spring 2013

New York Fashion Week: Lacoste Spring 2013

Anna Dello Russo for H&M Video Ads

News: Lana Del Ray the face of H&M Fall 2012 Ad Campaign

UPDATED NOVEMBER 20th 2012: Added five new Winter 2012 campaign images featuring Daria Werbowy and Tyson Ballou, photographed by Mikael Jansson. Images via TFS.

UPDATED OCTOBER 16th 2012: Added more campaign images of H&M featuring Lana del Rey snapped by Sølve Sundsbø. Images via Design Scene.

UPDATED OCTOBER 10th 2012: Added five new Winter 2012 campaign images snapped by Andrew Yee featuring Frida Gustavsson. Images via

UPDATED OCTOBER 10th 2012: Added two new campaign images via TFS featuring Joel Kinnaman.

UPDATED AUGUST 19th 2012: Added eleven new campaign images via TFS featuring singer Lana Del Rey, actor Joel Kinnaman, and model Daphne Groeneveld.

UPDATED AUGUST 03rd 2012: Added four new campaign images via TFS featuring Daphne Groeneveld.

H&M confirmed the rumors that Lana del Rey is starring in its Fall 2012 ad campaign, and since the songstress has been cultivating a bit of a retro image, the brand decided to embrace that vibe for the campaign. The newly released images, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer in a monochromatic peach look composed of skinny jeans and a fluffy sweater. Her signature Priscilla Presley-esque hair, long talon-like nails, and nude lip with a smoky eye are on full display. In keeping with the 50s feel of the campaign, Lana also performs a cover of Elvis’ “Blue Velvet” in a short film on the H&M website.

Typically highly critical, forum members were fully on board with the campaign. “Love how she’s styled for this, well done H&M,” TeeVanity commended.

Mchunu posted, “I am seeing the 50s reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50s glamazon era.”

We’re ok with a celebrity getting the campaign, as long as it’s not permanent. MulletProof wrote, “Lana looks amazing. I only hope they don’t make a habit out of this because I still prefer models.”

If you find yourself fighting over one of these sweaters come fall, you might find that your tug-of-war opponent is a Fashion Spot forum member. Be forewarned, we all want this sweater.

Click the links to view past campaign images of H&M: Spring Summer 2012, Holiday 2011, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010, Summer 2010, Spring 2010 and Fall Winter 2009.

Images and article from TFS.

News: Maison Martin Margiela the next H&M Collaboration

NEWS- Maison Martin Margiela confirmed the news to Women’s Wear Daily, saying: “The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”

French Fashion House Maison Martin Margiela confirmed to be the next designers collaboration with Sweden Fashion retail H&M, the collection will be launch on November 15th 2012.

Lookbook: Candice Swanepoel, Adriana Lima & Behati Prinsloo for Victoria’s Secret Swim

Candice Swanepoel, Adriana Lima & Behati Prinsloo for Victoria’s Secret swim collection lookbook

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Marni at H&M Video Ad


H&M debuted a 30-second ad during the Super Bowl to launch the new DAVID BECKHAM Bodywear collection Photographed by Alasdair McLellan. The stimulating spot marks both H&M and David Beckham’s inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance with David Beckham, which kicks-off with the introduction of the nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.

H&M’s advertisements are all produced in-house at the H&M headquarters in Sweden in cooperation with independent creative professionals. The David Beckham Bodywear commercial will have a prime position in the 2nd quarter of the game.

“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time,” says Steve Lubomski, Director of Marketing for H&M North America. “We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.”

Lookbook: Abbey Lee Kershaw for Versace for H&M Cruise

Abbey Lee Kershaw once again featured in Versace for H&M Lookbook this time Versace bring lightness and youthfulness to the Brand, Bravo Donatella!

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