Category Archives: Perfurmer

Marc Jacobs Decadence Fragrance 2015 Ad Campaign


Adriana Lima is photographed by Steven Meisel for Marc Jacobs‘ new fragrance campaign, Decadence. Marc Jacobs Decadence (developed by Jacobs with Annie Buzantian at Firmenich) has top notes of Italian plum, iris and saffron; a heart of Bulgarian rose, jasmine sambac and orris, and a drydown of liquid amber, vetiver and papyrus woods.

Katie Grand did the creative direction with styling by Carlyne Cerf De Dudzeele. Hair and make up by Guido Palau and Pat McGrath. (source)


Oscar De La Renta Extraordinary Fragrance 2015 Ad Campaign


The campaign with model Talia Richman was shot by Philippe Reynaud. The new fragrance created by Pascal Gaurin and Bruno Jovanovic of International Flavors & Fragrances Inc., was designed to lure younger customers. (source)


Azzedine Alaïa Fragrance 2015 Ad Campaign


Azzedine Alaïa gets into the perfume game as the fashion designer released a fragrance created by perfumer Marie Salamagne with notes of freesia, peony, musk and animalic, with a hint of violet. Guinevere Van Seenus is fronting the campaign. The bottle is an ode to the laser-cut leather he has used since 1992, topped off with a gold-threaded bobbin-like cap. The perfume will be available this September. (source)



Shanghai Tang Silk Road Fragrance Collection 2015 Ad Campaign


Shanghai Tang Silk Road Collection is the new collection of fragrances inspired by the glamour and culture of Shanghai. The collection was inspired by the rich fabrics, décor, lively colors and mystery of Silk Road, which were intertwined in each of the eight editions by perfumer Carlos Benaim.

The flacons and outer carton feature Chinese symbol SHÒU denoting longevity. Longevity is considered one of five blessings, along with wealth, health, love and virtues. These five blessings traditionally represent five most important Chinese life goals. The campaign model is Chinese top model Du Juan who was snapped by Mario Testino. (source)


Roberto Cavalli Paradiso Fragrance 2015 Ad Campaign



UPDATED NOVEMBER 21ST 2014: Added new images.

The new fragrance created by Louise Turner is a refined, carnal, sensual and very feminine, but also relaxed and carefree holiday scent. It is designed to highlight the natural charm of women and to help women feel attractive.

The bottle design, signed by Eva Maria Duringer, is inspired by the many facettes of diamond, as well as different aspects of a woman’s personality. The campaign image with Edita Vilkeviciute was shot by Mario Sorrenti. (source)


David Beckham Classic Fragrance 2013 Ad Campaign


The new fragrance by David Beckham was created in collaboration with perfumer Aurélien Guichard. (source)


Elizabeth Arden Untold Fragrance 2013 Ad Campaign


Print ads for the new fragrance from Elizabeth Arden begin running in the US in September magazines, while US TV commercials will break in mid September. Pete Konczal served as director of photography, while Ludwig Ciupka directed the campaign. The model is Olga Kaboulova.

Clement Gavarry created this floral fruity fragrance with pink pepper, bergamot, pear and cassis as top notes; middle notes are egyptian jasmine and gardenia; base notes are patchouli, amber and musk. (source)


Estée Lauder Modern Muse Fragrance 2013 Ad Campaign


24 year old American model and young mom Arizona Muse landed the honor to fronting the latest fragrance campaign from Estée Lauder, aptly name Modern Muse. This is the first new fragrance from the brand since 2003. The campaign was photographed by Craig McDean.

Modern Muse symbolizes what it means to be an independent and self-confident woman today; sure of herself and her style. It is a confidence that inspires.

Quoted from Fragrantica: “Perfumer Harry Fremont tried to express the duality of the composition by creating a two accord composition of sparkling jasmine (which symbolizes femininity) and sleek woods (representing strength). The first accord, accord of jasmine, blends exotic notes of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute. The sleek woods accord combines two types of patchouli, Madagascar vanilla, amber wood and soft musk.”

Image via TFS.


Roberto Cavalli Acqua Fragrance 2013 Ad Campaign


Roberto Cavalli is launching the turquoise successor to fragrance Roberto Cavalli Eau de Parfum from 2012, which arrives in a flacon of the same form as this year’s edition and it is characterized by the turquoise blue color of its glass and outer carton. The new edition is inspired by exciting nights in the Mediterranean and was created by the perfumer who also signed the above mentioned Roberto Cavalli Eau de ParfumLouise Turner

Image via TFS, quote via Fragrantica.


Jour d’Hermès Fragrance 2013 Ad Campaign


UPDATED APRIL 02nd 2013: The model is Edita Vilkeviciute.

Jour d’Hermès is a new women’s fragrance by Hermès (created by Jean-Claude Ellena) and was launched in February 2013, which is luminous, sensual and floral.

Images via TFS.



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