Monthly Archives: June 2012

Miu Miu Fall Winter 2012 Ad Campaign

UPDATED JULY 16th 2012: Added twelve new campaign photographed by Mert Alas & Marcus Piggott with the styling works by Katie Grand and art directed by Giovanni Bianco. The make up and hair were done by Lucia Pieroni and Jimmy Paul respectively.. Images via TFS.

37 year old (we can’t believe she’s 37!?) American born as Chloë Stevens Sevigny is a red haired girl and replacing Mia Wasikowska as the new campaign face of Miu Miu.

This is not her first campaign for Miuccia Prada‘s second line Miu Miu, because the actress was once featured for the advertisement of the brand back in Spring Summer 1996 (image below).

Click the links to view past campaign images of Miu Miu: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Images via TFS.

Mila Kunis for Elle UK August 2012

UPDATED JULY 16th 2012: Added the collector’s cover featuring Marloes Horst.

Actress Mila Kunis landed her second August magazine cover slot with these covers photographed by Doug Inglish and styled by Leith Clark for Elle UK.

The 28 year old is also fronting the current front page of Glamour US.

Click here to view last year August cover featuring Lily Allen, here for 2010 cover also with Lily Allen and here for 2009 cover with Emma Watson.

Images via TFS.

Valentino Valentina Assoluto Fragrance 2012 Ad Campaign

Danish top catwalker, Freja Beha Erichsen, is showing her sexy back on the campaign of Valentino‘s latest fragrance, Valentina Assoluto, photographed beautifully by David Sims.

Image via TFS.

Paris Menswear Fashion Week: Givenchy Spring 2013

Penelope Cruz for Elle France #3470 June 29th 2012

Image via TFS.

Heather Marks & Meghan Collison for Elle Canada August 2012

Click here to view last year August cover featuring Malin Akerman, here for 2010 cover with Katy Perry and here for 2009 cover with Avril Lavigne.

Image via TFS.

Penelope Cruz for Madame Figaro France July 2012

The covers were photographed by Nico.

Images via Fashion Copious.

Balenciaga Florabotanica Fragrance 2012 Ad Campaign

Kristen Stewart was photographed by Steven Meisel for Balenciaga‘s latest fragrance, Florabotanica, that was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Below are the quote of the article from WWD:

“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

She noted the current Balenciaga scent business was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Florabotanica targets a younger consumer — 18-year-olds and up,” continued Walsh. “They may not know Cristóbal Balenciaga, but they certainly know Nicolas Ghesquière. In the U.S., this is very much a fashion brand.”

She called the flower in the fragrance’s ad visual “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”

Countrywide, the Florabotanica line will include 30-, 50- and 100-ml. eau de parfum sprays that are to retail for $65, $95 and $125, respectively. Ancillaries are to include a body lotion and shower gel.

Florabotanica will be carried in about 300 U.S. specialty store doors. After a one-month exclusive in September with Neiman Marcus and Bergdorf Goodman, the scent is to be rolled out in October to Nordstrom, Saks Fifth Avenue and Bloomingdale’s.

In September, the fragrance will be introduced abroad in the U.K., Canada and France. The rollout will then include Italy, Russia and Spain in October, followed by Australia, Germany and the Benelux countries in November. Worldwide, Florabotanica will be carried in about 5,000 doors.

“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”

Stewart said she was relieved the first time she smelled Florabotanica.

“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

Teaming with Ghesquière was like “kismet,” she said.

The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,” said Ghesquière.

For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.

“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Florabotanica is the second major Balenciaga scent Ghesquière has worked on, after Balenciaga Paris, which came out in 2010. For the new project, executives from fragrance licensee Coty Inc. asked him to pick out part of his Balenciaga fashion and have a young consumer in mind. In 2008, Ghesquière had created a collection involving “nice” and “nasty” flowers. The idea evolved into taking a sampling from that garden.

“It’s more narrative, kind of a fantasy,” he said. “So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

Ghesquière said Stewart is full of dualities — gorgeous and boyish — for instance.

He described the Florabotanica flacon as being like a laboratory bottle into which the striped tube can be dipped to cull the botanical garden’s extract. Similarly, the scent’s invented name is meant to have both a scientific and natural ring.

Florabotanica’s juice was created with International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord.

The advertising photo shoot set was decorated with 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.

“It’s the reality that looks artificial,” said Ghesquière. “I think it was quite interesting.”

In the print campaign photographed by Steven Meisel, Stewart — wearing a dress from the flower collection — stands fairly straight-legged, with her hands in her pockets.

“I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ ”

Images via TFS.

Gucci Première Fragrance 2012 Ad Campaign

The 24 year old actress was photographed by the amazingly busy duo, Mert Alas & Marcus Piggott for the campaign image of Gucci‘s latest fragrance, Gucci Première.

Image via TFS.

Alexander McQueen Fall Winter 2012 Ad Campaign

UPDATED JULY 07th 2012: The campaign was photographed by David Sims with Gideon Ponte responsible as the set designer.

24 year old Finnish model who won the 2005 Mallikoulu (Model School) contest in Finland, Suvi Koponen, is replacing Polish born Zuzanna Bijoch as the new face of Alexander McQueen. Congratulations Ms.Koponen!!!

Click the links to view past campaign images of Alexander McQueen: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 and Spring Summer 2010.

Image via TFS.

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