Featured Article: BOSS Fall Winter 2020 Ad Campaign

BOSS just released their striking Fall Winter 2020 ad campaign by Fabien Baron (for the campaign video) and David Sims (for the images) that celebrates a new generation leading the way into the future.

The monochromatic series of campaign star an international cast of ten up-and-coming models: Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, and Maartje Verhoef.

The accompanying short film, features the talents striding purposefully across and around the word “BOSS”, first as individuals and then as a group. Both the stills and the film are presented exclusively in black and white, reflecting the focus and direction of every BOSS individual as a new decade starts to unfold.

“As lockdowns are slowly eased around the world, this campaign shows a diverse group coming together and stepping forward into a new era,” says Ingo Wilts, Chief Brand Officer of HUGO BOSS.

Wilts adds: “The campaign shows how a new generation is wearing timeless styles in their own way.” Images courtesy of BOSS. (source)

Valentino Fall Winter 2020 Ad Campaign

Pierpaolo Piccioli enlists multiple personalities to star in the Fall Winter 2020 campaign of Valentino. The campaign stars are Naomi Campbell, Adut Akech (by Josephine Achan), Liu Wen (by Dan Cui), Shu Qi, Ghali (by Amel Cheddi), Anwar Hadid, Janet Mock (by Wendi Miyake), Laura Dern (by Ellery Walker Harper), Leon Dame (by Helena Hiegemann), Rossy Palma (by Luna Lionne), Laetitia Casta (by Sahteene Sednaoui), Vittoria Cerretti (by Matteo Milleri), Gwyneth Paltrow (by Brad Falchuk), Mariacarla Boscono, Frances McDormand (by Bruno Delbonnel), and Rafferty Law by (Sadie Frost).

All talents involved in this upcoming project have decided to donate their fee. 1 Million euros will go to the Italian Hospital Lazzaro Spallanzani in Rome, the Italian Hub fighting against COVID-19. (source)

Pat McGrath Labs Dark Star Mascara 2020 Ad Campaign

Naomi Campbell, Salomon Diaz, Maty Fall Diba, Irina Shayk, Damian Hurley, Marisa Berenson, Hudson Kroenig, Leon Dame, and Tess McMillan are the campaign stars of Pat McGrath Labs‘ Dark Star Mascara. The campaign images are captured by Steven Meisel with hair styling and makeup by Guido Palau and Pat McGrath respectively. (source)

Kaia Gerber for L’Uomo Vogue May 2020

UPDATED MAY 07TH 2020: Added new covers with Anja Rubik and Ibrahim Kamara by Harley Weir. (source)

UPDATED MAY 06TH 2020: Added new cover with Ryan McGinley by himself. (source)

UPDATED MAY 05TH 2020: Added new cover with Leon Dame by Alasdair McLellan. (source)

Karim Sadli shot the cover. (source)

Zara Menswear Spring Summer 2020 Ad Campaign

Fabien Baron creative directed the latest campaign images of Zara Menswear featuring models Elias de Poot, Romaine Dixon, Erik van Gils, Henry Kitcher, Benno Bulang, Jonas Glöer, Jun Young Hwang, Oumar Diouf, Rockwell Harwood, and Leon Dame. The images are photographed by Craig McDean with set design by Mary Howard. Karl Templer responsible as the stylist, with hair and makeup by Eugene Soleimani and Susie Sobol. (source)

Sacai Spring Summer 2020 Ad Campaign

The campaign with rising catwalker Leon Dame is shot by Steven Meisel. (source)

Jil Sander Fall Winter 2019 Ad Campaign

Nigel Shafran captures the Fall Winter 2019 ad campaign images of Jil Sander featuring models Adele Taska, Asta Stensson, Hal Haines, Hannah Wick, Jackson Hale, and Leon Dame. Art direction by Heiko Keinath, hair and makeup by Mark Hampton. (source)