Tag Archives: BOSS

BOSS Spring Summer 2021 Ad Campaign


David Sims photographs the Spring Summer 2021 campaign images of BOSS featuring models Adut Akech, Mona Tougaard, Berit Heitmann, Jeremiah Berko Fourdjour, Yun Hoseok, Luc Devont-Saviard, and Valentin Caron. (source)


Featured Article: BOSS Fall Winter 2020 Ad Campaign


BOSS just released their striking Fall Winter 2020 ad campaign by Fabien Baron (for the campaign video) and David Sims (for the images) that celebrates a new generation leading the way into the future.

The monochromatic series of campaign star an international cast of ten up-and-coming models: Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, and Maartje Verhoef.

The accompanying short film, features the talents striding purposefully across and around the word “BOSS”, first as individuals and then as a group. Both the stills and the film are presented exclusively in black and white, reflecting the focus and direction of every BOSS individual as a new decade starts to unfold.

“As lockdowns are slowly eased around the world, this campaign shows a diverse group coming together and stepping forward into a new era,” says Ingo Wilts, Chief Brand Officer of HUGO BOSS.

Wilts adds: “The campaign shows how a new generation is wearing timeless styles in their own way.” Images courtesy of BOSS. (source)


BOSS Fall Winter 2020 Ad Campaign


Rising star from Nashville, Tennessee with South Sudanese heritage, 17-year-old Achenrin Madit is joining Dutch beauties Maartje Verhoef (22) and Bente Oort (19) as the Fall Winter 2020 ad campaign faces of BOSS. The campaign is shot by David Sims with styling by Ludivine Poiblanc. (source)


BOSS Fall Winter 2019 Ad Campaign


Craig McDean photographs the Fall Winter 2019 ad campaign images of BOSS featuring models Saskia De Brauw, Alpha Dia and Finnlay Davis, art direction by Fabien Baron. (source)


Taylor Swift for Wonderland November/December 2014


Thomas Whiteside photographed the singer who’s promoting her new album 1989. She’s wearing BOSS that was styled by Danielle Emerson. (source)


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