For the Resort 2021 collection of Balmain Men, Olivier Rousteing looked up to one of his favourite TV shows, “Fresh Prince of Bel Air” as he binge-watch it during the COVID-19 stay-at-home period. The upbeat spirit and vibrant style from the hit ’90s series are translated into bright tones, sharp tailoring and incredible graphic patterns.
Key designs from the series are married with Balmain‘s signatures and silhouettes such as six-button, military-inspired tailoring, khaki tones, and double-breasted jacket.
The collection is referred as “Zoom” collection, since Olivier and his team needed to rely on a whole new series of tools to create the designs. Olivier, his team, Balmain ateliers, and all of the craftsmen are forced to figure out how to work together in entirely new ways during the lockdown. “We all somehow managed to work closer than ever before, in order to produce a collection that meets this house’s high standards, in spite of all the difficulties that needed to be overcome. My team’s dedication, pride and talents are clearly reflected in each and every piece of this offering,” Rousteing said in a statement to art8amby.
In addition, the brand also introducing their first concrete steps toward the long-term goal of creating truly sustainable collections. The Resort 2021 collection is made up of a selection of tees, polos and sweats fashioned from Ecocert-certified organic cotton. The looks are also created at renewable-energy powered European production facilities located to their global distribution centers. All of the products rely on 100% compostable packaging, as well as recycled polyster labels and hang tags using recycled string and paper from Forest Stewardship Council sustainably managed forests. Visit the link here to see the complete collection on our Facebook page. (source)
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