Tag Archives: Hugo Boss

Featured Article: BOSS Fall Winter 2020 Ad Campaign


BOSS just released their striking Fall Winter 2020 ad campaign by Fabien Baron (for the campaign video) and David Sims (for the images) that celebrates a new generation leading the way into the future.

The monochromatic series of campaign star an international cast of ten up-and-coming models: Achenrin Madit, Malick Bodian, Benno Bulang, Sora Choi, Romaine Dixon, Meng Yuqi, Leon Dame, Veronika Kunz, Bente Oort, and Maartje Verhoef.

The accompanying short film, features the talents striding purposefully across and around the word “BOSS”, first as individuals and then as a group. Both the stills and the film are presented exclusively in black and white, reflecting the focus and direction of every BOSS individual as a new decade starts to unfold.

“As lockdowns are slowly eased around the world, this campaign shows a diverse group coming together and stepping forward into a new era,” says Ingo Wilts, Chief Brand Officer of HUGO BOSS.

Wilts adds: “The campaign shows how a new generation is wearing timeless styles in their own way.” Images courtesy of BOSS. (source)


Hugo X Liam Payne Pre Fall 2020 Ad Campaign


Liam Payne is photographed by Tom Craig on an abandoned rooftop in London for Hugo x Liam Payne Pre Fall 2020 collection.

The former One Direction singer will perform a special three-song acoustic set on Sunday, May 17th with special guest Rita Ora to promote the launch of his second capsule collection with HUGO. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s. (source)


Hugo Boss The Scent 2018 Fragrance Ad Campaign


Birgit Kos is replacing Anna Ewers as the campaign face alongside actor/model Jamie Dornan. (source)


Hugo Boss Holiday 2017 Ad Campaign


Glen Luchford photographed the campaign with models Luna Bijl and Benjamin Eidem. (source)


Hugo by Hugo Boss Fall Winter 2017 Ad Campaign


The campaign shot by Harley Weir is featuring musician M.I.A, actor Jamie Campbell Bower, model and musician Jamie Bochert, top male model Tony Ward, social media stars Lisa and Lena, artist and model Wilson Oryema, model and designer Camilla Deterre, skater Olan Prenatt, and models Paul Hameline, Manami Kinoshita and Aida Blue. (source)










Boss Bottled Fragrance 2017 Ad Campaign


The Mighty Thor Chris Hemsworth is just announced as the new face of Hugo BossBoss Bottled. (source)


Hugo Boss Spring Summer 2017 Ad Campaign


Frederikke Sofie Falbe Hansen is back to be the face of Hugo Boss. (source)


Hugo Boss Holiday 2016 Ad Campaign


Frederikke Sofie Falbe Hansen and Clement Chabernaud stars in Hugo Boss Holiday 2016 ad campaign. (source)






Hugo Boss The Scent for Her Fragrance 2016 Ad Campaign


Anna Ewers and Theo James are fronting the new campaign of Hugo Boss The Scent for her fragrance. (source)


Hugo Boss Fall Winter 2016 Ad Campaign



Inez Van Lamsweerde & Vinoodh Matadin are returning to photographed Hugo Boss latest campaign with returning face Clement Chabernaud and first timer for the brand Rianne Van Rompaey. (source)

Click the links to view past campaign images of Hugo Boss: Spring Summer 2016, Fall Winter 2015, Spring Summer 2015 and Fall Winter 2014.









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