More Stella McCartney Spring Summer 2010 Ad Campaign


from TFS

The mystery Dalmation for Stella McCartney Spring Summer 2010 ad campaign background has been resolved. The dalmation was named Lucky and it was photographed by Linda McCartney in 1976.

Quoted from WWD – Samantha Conti

“Stella McCartney has put an old pal at the center of her spring ad campaign: Lucky, the pet dalmatian her family had when she was growing up. The black-and-white image of Lucky — shot by Linda McCartney in 1976 — serves as the backdrop to the ads, which feature Natalia Vodianova. The campaign, shot by Mert Alas and Marcus Piggott, was styled by McCartney and the art direction was done in house.

“I love the way it’s very graphic and soft at the same time, due to its double exposure,” said McCartney of her mother’s photo, which is entitled “Lucky, Sussex, 1976.” As for her choice of Mert and Marcus, McCartney told WWD: “I have known Marcus since I was a teenager and Mert from when they first met, but we never had the chance to work together. I wanted to capture their high-glamour approach over my mum’s low-maintenance way of working.”

She said the campaign images are “fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action! Opposites meeting in one image, illustrating the masculine and feminine sides of the Stella McCartney brand,” she said.

The ads will break in the March issues in the British, French and Italian editions of Vogue as well as in V and Pop. — Samantha Conti “

Natalia Vodianova by Mert Alas & Marcus Piggott

 

Natalia Vodianova by Mert Alas & Marcus Piggott 2

About art8amby

A good source for an Uber Cool Persona. View all posts by art8amby

11 responses to “More Stella McCartney Spring Summer 2010 Ad Campaign

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: