Winter ad campaign time. Stella McCartney, who has used Natalia Vodianova’s fresh-faced friendliness to represent her collections in the past, went for something edgier for fall. Mert Alas and Marcus Piggott shot Suvi Koponen and Chiharu Okunugi in two London scenes, one featuring Okunugi partially submerged in a swimming pool wearing an oversize plaid coat, and the other showing Koponen in a giant purple coat on a London street.
“This season I wanted to capture the spirit of the city and the streets; an expression of urban life and real, everyday moments. We wanted to have a sense of fun and freedom, then contrast it with something slightly unexpected,” said McCartney, who styled the campaign herself. “There is a bit of surrealism, which may even be a bit strange.”
Four versions of the campaign will break in September issues of Vogue, Harper’s Bazaar, W, Elle, V and Interview, as well as international editions.
Click the links to view past campaign images of Stella McCartney: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Resort 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.
Images via TFS, quote via WWD.