Gucci pledged commitment to reduce environmental footprint with its Gucci Equilibrium initiative two years ago, and now the brand is launching Gucci Off The Grid, their first sustainable collection.
The line is said to feature pieces that are made from recycled, organic, bio-based, and sustainably sourced materials.
American film director and screenwriter Harmony Korine photographed the campaign with Jane Fonda, Lil Nas, Miyavi Lee Ishirara, King Princess, and David Mayer de Rothschild. Art direction by Christopher Simmonds, hair and makeup by Alex Brownsell and Thomas De Kluyver. (source)