Tag Archives: Sonia Rykiel

Featured Article: Sonia Rykiel Spring Summer 2018 Ad Campaign


Zoe Ghertner filmed the Spring Summer 2018 ad campaign video of Sonia Rykiel and then the campaign images were pulled from the video as stills.

Francesca Burns, in collaboration with Peter Miles, are responsible for the styling and the models featured in the campaign are Olympia Campbell, Roos Van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez, and Xie Chaoyu‬.

‪Fun Fact: Sonia Rykiel logo is printed 50 times on each image to commemorate the Maison’s 50th Anniversary! ‬

‪The film was shot in the courtyard of the L’ecole des Beaux Arts, Saint Germain—where the brand have their runway shows. (source)


Sonia Rykiel Fall Winter 2017 Ad Campaign


The models are Dorit Revelis and Imaan Hammam. (source)





Sonia Rykiel Spring Summer 2017 Ad Campaign


Glen Luchford photographed models Matilda Dods and Kiki Willems for Sonia Rykiel Spring Summer 2017 ad campaign. (source)


Sonia Rykiel Fall Winter 2016 Ad Campaign


Sonia Rykiel taps Glen Luchford (his first time collaborating for the campaign) to photographed the brand’s Fall Winter 2016 ad campaign which features models Grace Hartzel and Matilda Dods in identical styling courtesy of Camilla Nickerson. Peter Miles responsible for the art direction. (source)

Click the links to view past campaign images of Sonia Rykiel: Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.


Sonia Rykiel Spring Summer 2016 Ad Campaign



Juergen Teller is reprising his role as the ad campaign photographer for Sonia Rykiel which features returning faces Georgia May Jagger and Lizzy Jagger. (source)

Click the links to view past campaign images of Sonia Rykiel: Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.


Sonia Rykiel Fall Winter 2015 Ad Campaign


Georgia May Jagger and Lizzy Jagger are reprising their role as the campaign faces of Sonia Rykiel. The Fall Winter 2015 ad campaign is photographed by Juergen Teller. (source)

Click the links to view past campaign images of Sonia Rykiel: Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.



Chloë Sevigny for The Edit Magazine April 09th 2015


The cover was shot by Thomas Whiteside and styled by Natalie Brewster (in Sonia Rykiel for the cover). (source)


Sonia Rykiel Fall Winter 2014 Ad Campaign


Brazilian supermodel Gisele Bundchen goes sans make up on the black and white campaign of Sonia Rykiel shot by Juergen Teller.

The fall shoot was art directed and styled by Katie Grand, who said she took her cue from pictures of the label’s founder, Sonia Rykiel, in the Seventies. “Juergen does not often shoot in black-and-white and we asked him to shoot film to give an authenticity to the images,” Grand said. (source)

Click the links to view past campaign images of Sonia Rykiel: Spring Summer 2014, Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.




Sonia Rykiel Spring Summer 2014 Ad Campaign




Craig McDean photographed the kitschy Spring campaign of Sonia Rykiel that looks similar to last season’s. Unless this time the model is Karen Elson. (source)

Click the links to view past campaign images of Sonia Rykiel: Fall Winter 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.


Sonia Rykiel Fall Winter 2013 Ad Campaign


Mert Alas & Marcus Piggott photographed this kitschy Fall Winter 2013 ad campaign image of Sonia Rykiel featuring Brit girl Sam Rollinson. (source)

Click the links to view past campaign images of Sonia Rykiel: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.




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