UPDATED OCTOBER 10th 2012: Added six new campaign images via TFS.
UPDATED AUGUST 02nd 2012: Added a new campaign image via TFS.
UPDATED JUNE 30th 2012: Added a new campaign snap via TFS featuring Simon Van Meervenne photographed by Erwin Olaf.
Quoted via WWD:
The latest in Bottega Veneta’s growing list of diverse campaign photographers is Erwin Olaf, who shot the fashion house’s fall-winter 2012-13 campaign in Amsterdam in March.
Olaf, whose career spans a range of journalistic and commercial stints, offers “a point of view that is at once formal and psychological, so surface and meaning have a complex relationship,” said creative director Tomas Maier.
The campaign breaks in the August issues of American, French, Italian and British Vogue, as well as W, Harper’s Bazaar and Vanity Fair. It plays with the collection’s generally dark color scheme, which includes black, navy, maroon and neutral gray, lightened up with touches of plum, teal and burnt orange.
In one of Olaf’s images, model Aymeline Valade is shown standing in an empty room, wearing a short-sleeve dress with an abstract floral design and long black leather gloves.
The campaign marks the continuation of Bottega Veneta’s ongoing project, “The Art of Collaboration,” in which the brand selects a new artist to work with for each season’s advertisements. The most recent collaborators were Jack Pierson and Mona Kuhn.
Click the links to view past campaign images of Bottega Veneta: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.
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