Tag Archives: Olivier Rousteing

Featured Article: Balmain Men Resort 2021


For the Resort 2021 collection of Balmain Men, Olivier Rousteing looked up to one of his favourite TV shows, “Fresh Prince of Bel Air” as he binge-watch it during the COVID-19 stay-at-home period. The upbeat spirit and vibrant style from the hit ’90s series are translated into bright tones, sharp tailoring and incredible graphic patterns.

Key designs from the series are married with Balmain‘s signatures and silhouettes such as six-button, military-inspired tailoring, khaki tones, and double-breasted jacket.

The collection is referred as “Zoom” collection, since Olivier and his team needed to rely on a whole new series of tools to create the designs. Olivier, his team, Balmain ateliers, and all of the craftsmen are forced to figure out how to work together in entirely new ways during the lockdown. “We all somehow managed to work closer than ever before, in order to produce a collection that meets this house’s high standards, in spite of all the difficulties that needed to be overcome. My team’s dedication, pride and talents are clearly reflected in each and every piece of this offering,” Rousteing said in a statement to art8amby.

In addition, the brand also introducing their first concrete steps toward the long-term goal of creating truly sustainable collections. The Resort 2021 collection is made up of a selection of tees, polos and sweats fashioned from Ecocert-certified organic cotton. The looks are also created at renewable-energy powered European production facilities located to their global distribution centers. All of the products rely on 100% compostable packaging, as well as recycled polyster labels and hang tags using recycled string and paper from Forest Stewardship Council sustainably managed forests. Visit the link here to see the complete collection on our Facebook page. (source)


Featured Article: Balmain Beat Volume II Ad Campaign


Balmain is launching a series of additional short films and images (aptly named Balmain Beat Volume II which features the latest edition of the iconic BBox bag) for the recently released Fall Winter 2018 ad campaign, all images were shot by An Le while the video is directed by Jake Nava and featuring London’s Mina Rose.

Hair and make up by Balmain Hair Couture and Dani Guinsberg.

Each aims to channel the same raw energy and minimal styling of the original Fall Winter 2018 campaign with Milla Jovovich video, while highlighting the latest designs from Olivier Rousteing and his team. (source)


Featured Article: Balmain Fall Winter 2018 Ad Campaign


UPDATED SEPTEMBER 10TH 2018: Added new campaign images with Fashion icon Daphne Guinness, dancer Sergei Polunin, singer/model Charlotte Lawrence, beat boxer Mina Rose, singer James Bay, singer/model Gabriel Kane Lewis and models Soo Joo Park, Duckie Thot, Izzy Alisha, Lara McGrath, and Luz Pavon. (source)

Like every French kid growing up in the nineties, Olivier Rousteing was obsessed with The Fifth Element. So, obviously, there’s no need to tell him that Milla Jovovich is an incredible actor and a stunningly beautiful woman. Rousteing stated that he’s been long admired her strength, style and talents and often dreamed of finding a way to work with Milla on a Balmain project.

His dreams came true with these starkly stunning series of images for the brand’s Fall Winter 2018 ad campaign photographed by An Le under Olivier‘s creative direction. Milla‘s undone hair was courtesy of Balmain Hair Couture x Nabil Harlow. (source)

Click the links to view past campaign images of Balmain: Spring Summer 2018, Fall Winter 2017, Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.


Featured Article: Balmain Spring Summer 2018 Ad Campaign


Olivier Rousteing photographed the latest campaign images of Balmain featuring models Alenya Fitzgerald, Valery Kaufman, Tami Williams, Roosmarijn De Kok, Kiko Arai, Kathrin Zakharova, Maxime Findeling, Emil Wilkstrom, Ariel Rosa, and Davy Swart at the magnificent Château de Baronville, near Chartres. Pascal Dangin responsible for the Creative Direction.

In interviews, Olivier often asked to explain what it is exactly in Balmain’s DNA that sets them apart. He said in a statement, ” I often answer that our instantly recognizable silhouette and style is due in part to my insistence on reflecting the way that members of my generation think, live and dress today. My generation’s distinctive spirit, values and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house’s offerings.”

“While planning for and shooting this campaign, I wanted to ensure that the same youthful spirit was front and center in each and every final image. By relying on a casting of fresh, new faces and keeping things upbeat and relaxed, my team and I have managed to create a campaign that stands out for its young, spontaneous and positive vibe,” he added. (source)

Click the links to view past campaign images of Balmain: Fall Winter 2017, Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.


L’Oréal Paris x Balmain 2017 Ad Campaign


Balmain and L’Oréal Paris have joined forces on a limited edition lip colour collection, designed by Balmain‘s creative director Olivier Rousteing. The lipstick will come in 12 shades and is set to debut later this September. The collection will also feature three lipstick “jewels” in which the product will be encased in a wearable accessory.

Rousteing said that the partnership was an opportunity to make Balmain accessible to a wider audience. “I’m really close to luxury but at the same time I’m also close to pop culture and I think a lot of people who may love the Balmain universe can’t afford the clothes.”

“The collaboration with L’Oréal Paris opens up luxury in a different way. For [consumers] to get a piece of Balmain [makeup] is a way for them to get into the Balmain universe. Makeup has always been part of my aesthetic and my silhouette. Having the opportunity to do that with an institution like L’Oréal Paris for me is an incredible dream,” he continue.

The campaign image is featuring Olivier himself and a group of L’Oréal spokesmodels and Balmain girls such as Lara Stone, Doutzen Kroes, Ming Xi, Soo Joo Park, Grace Bol, Valentina Sampaio, Neelam Gill, Maria Borges, Ysaunny Brito, Alexina Graham, Luma Grothe and Cindy Bruna. (source)


Featured Article: Balmain Fall Winter 2017 Ad Campaign


The Fall Winter 2017 ad campaign of Balmain is the most personal that the brand have been presented to date.

A few weeks ago, over two long days and one never-ending night, Olivier Rousteing and a team covered the city, trekking from arrondissement to arrondissement. Beginning at 44, rue François Premier—Balmain’s historic home—and pausing their journey at some of the French capital’s iconic addresses (Palais Royal, Saint Sulpice, Pantheon, Place des Victoires…), they captured Balmain‘s Fall-Winter offerings, setting members of the diverse and strong Balmain Army in front of the timeless beauty of Ville Lumière.

Pictured in the images are Lara Stone, Ton Heukels, Natasha Poly, Jon Kortajarena, Marlon Teixeira, and Presley Gerber photographed by Olivier Rousteing. Production by KiDS Creative. (source)

Click the links to view past campaign images of Balmain: Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.







Balmain Spring Summer 2016 Ad Campaign



UPDATED JANUARY 15TH 2016: Added menswear campaign with Francisco Lachowski, Geron McKinley, Dudley O’Shaughnessy and Ronald Epps. (source)

Supermodel trio Claudia Schiffer, Cindy Crawford, and Naomi Campbell for Balmain Spring Summer 2016 ad campaign by Steven Klein. (source)

Click the links to view past campaign images of Balmain: Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.









Two Covers of Paper Magazine September 2015


Singer and actress Jennifer Lopez and Balmain creative director Olivier Rousteing are fronting the September cover of Paper Magazine. The other cover version is featuring South Korean pop star CL and fashion designer Jeremy Scott. (source)



Balmain Fall Winter 2015 Ad Campaign


It’s all about brotherly and sisterly love on the latest campaign of Balmain.

The campaign shot by Mario Sorrenti and styled by Olivier Rousteing is featuring siblings Joan Smalls, Erika Smalls, Kendall Jenner, Kylie Jenner, Gigi Hadid, Bella Hadid, Armando Cabral and Fernando Cabral. Bob Recine and Aaron De Mey responsible for the hair and make up. (source)

Click the links to view past campaign images of Balmain: Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.





Olivier Rousteing for OUT May 2015


Pierre Et Gilles photographed the May 2015 cover of OUT Magazine featuring Balmain creative director. (source)


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