Tag Archives: Nicolas Ghesquière

Louis Vuitton Spirit of Travel Spring Summer 2015 Ad Campaign


Louis Vuitton took to the French West Indies for its new “Spirit of Travel” spot. Against the backdrop of azure Caribbean waters and up on the breezy hills of St. Barths, Vuitton’s latest photo shoot puts the spotlight on lightweight travel, with its new Twist bag, as well as the Alma and Epi leather in strawberry and turquoise hues as the main ingredients.

Photographed by Patrick Demarchelier, models Liya Kebede, Maartje Verhoef and Julia Nobis sport floral crushed velvet and shimmery-patterned eel with a late-Sixties vibe, fresh from Nicolas Ghesquière’s spring-summer runway. (source)





Louis Vuitton Spring Summer 2015 Ad Campaign







UPDATED JANUARY 05TH 2015: Added new campaign images with Jennifer Connelly, Freja Beha Erichsen, Jean Campbell, Rianne Van Rompaey, Daphne Simons and Marte Mei van Haaster. (source)

Nicolas Ghesquière continues to work with three top photographers Annie Leibovitz, Juergen Teller and Bruce Weber to create Louis Vuitton‘s latest campaign imagery. In the first preview we get to see the effortlessly cool Danish model Freja Beha Erichsen. We are wondering who will be featured next… (source)

Click the links to view past campaign images of Louis Vuitton: Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.


Natalia Vodianova for Vogue Paris September 2014


Louis Vuitton is surely spend lots of money for advertising Nicolas Ghesquière‘s first collection for the brand. They landed yet another important September cover!

The image which very similar to the September 2010 issue of Vogue Russia (also with Natalia Vodianova in Louis Vuitton) was photographed by the same photographer duo who shot the cover, Mert Alas & Marcus Piggott and styled by Emmanuelle Alt. (source)

Click here to view last year cover featuring Saskia De Brauw, here to view 2012 covers featuring Lara Stone, Daria Werbowy and Kate Moss, here to view 2011 cover featuring Charlotte Casiraghi, here for 2010 cover with Marion Cottilard, and here for 2009 cover with Lara Stone.


Louis Vuitton Fall Winter 2014 Ad Campaign








Louis Vuitton’s push to even higher echelons of luxury includes three marquee photographers for Nicolas Ghesquière’s debut fashion campaign. The fall spots are slated to break in an array of August magazines, starting July 3 in the U.K.

Bruce Weber, Annie Leibovitz and Juergen Teller aimed their cameras at what Vuitton characterized as four “contemporary heroines” — actress Charlotte Gainsbourg and models Liya Kebede, Freja Beha Erichsen and Jean Campbell — plus a low-slung silver Maserati concept car as a prop in the Teller spots.

Dubbed “Series 1,” the campaign is touted as a mold-breaking collaboration that crosses over into the realm of art — a “curated” selection of images inspired by Ghesquière’s debut fall collection.

According to Vuitton, Ghesquière gave each of these “giants” free reign to interpret the collection with their unique visual signature — which is to be heightened by the way the various images are combined to form a “fashion gallery.”

Weber, Leibovitz and Teller, shooting respectively in Miami, New York and Venice, also contributed a one-minute video for Vuitton’s Web site as well as social media. (source)

Click the links to view past campaign images of Louis Vuitton: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.





Two Covers of 032c Magazine Issue 24 Summer 2013


UPDATED MAY 03rd 2013: Added a new cover featuring Karlie Kloss, photographed by Sean and Seng with styling by Beat Bolliger.

The black and white cover is featuring designer Nicolas Ghesquière and his muse Charlotte Gainsbourg, while the other one is the elegant actor Cate Blanchett.

Images via TFS.



Nicolas Ghesquière for System Magazine Issue 1


Nicolas Ghesquière (here shot by Juergen Teller) will give his first in depth interview post-Balenciaga to the new twice yearly magazine.

Image via TFS.


Balenciaga Florabotanica Fragrance 2012 Ad Campaign



Kristen Stewart was photographed by Steven Meisel for Balenciaga‘s latest fragrance, Florabotanica, that was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Below are the quote of the article from WWD:

“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

She noted the current Balenciaga scent business was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Florabotanica targets a younger consumer — 18-year-olds and up,” continued Walsh. “They may not know Cristóbal Balenciaga, but they certainly know Nicolas Ghesquière. In the U.S., this is very much a fashion brand.”

She called the flower in the fragrance’s ad visual “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”

Countrywide, the Florabotanica line will include 30-, 50- and 100-ml. eau de parfum sprays that are to retail for $65, $95 and $125, respectively. Ancillaries are to include a body lotion and shower gel.

Florabotanica will be carried in about 300 U.S. specialty store doors. After a one-month exclusive in September with Neiman Marcus and Bergdorf Goodman, the scent is to be rolled out in October to Nordstrom, Saks Fifth Avenue and Bloomingdale’s.

In September, the fragrance will be introduced abroad in the U.K., Canada and France. The rollout will then include Italy, Russia and Spain in October, followed by Australia, Germany and the Benelux countries in November. Worldwide, Florabotanica will be carried in about 5,000 doors.

“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”

Stewart said she was relieved the first time she smelled Florabotanica.

“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

Teaming with Ghesquière was like “kismet,” she said.

The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,” said Ghesquière.

For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.

“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Florabotanica is the second major Balenciaga scent Ghesquière has worked on, after Balenciaga Paris, which came out in 2010. For the new project, executives from fragrance licensee Coty Inc. asked him to pick out part of his Balenciaga fashion and have a young consumer in mind. In 2008, Ghesquière had created a collection involving “nice” and “nasty” flowers. The idea evolved into taking a sampling from that garden.

“It’s more narrative, kind of a fantasy,” he said. “So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

Ghesquière said Stewart is full of dualities — gorgeous and boyish — for instance.

He described the Florabotanica flacon as being like a laboratory bottle into which the striped tube can be dipped to cull the botanical garden’s extract. Similarly, the scent’s invented name is meant to have both a scientific and natural ring.

Florabotanica’s juice was created with International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord.

The advertising photo shoot set was decorated with 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.

“It’s the reality that looks artificial,” said Ghesquière. “I think it was quite interesting.”

In the print campaign photographed by Steven Meisel, Stewart — wearing a dress from the flower collection — stands fairly straight-legged, with her hands in her pockets.

“I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ ”

Images via TFS.


MET Gala 2012 Red Carpet


The spring 2012 exhibition organized by The Costume Institute of The Metropolitan Museum of Art is Schiaparelli and Prada: Impossible Conversations.

The exhibition, on view from May 10th through August 19th 2012, explores the striking affinities between these two Italian designers from different eras.

Inspired by Miguel Covarrubias’s satirical “Impossible Interviews” for Vanity Fair in the 1930s, curators Harold Koda and Andrew Bolton orchestrate conversations between these iconic women to suggest new readings of the designers’ most innovative work.

The Gala Benefit was held on May 07th, with Honorary Chair Jeff Bezos and Co-Chairs Carey Mulligan, Miuccia Prada, and Anna Wintour; Baz Luhrmann serves as Exhibition Creative Consultant with Nathan Crowley as Production Designer.

Feel free to browse through our Facebook fanpage to view the complete red carpet arrivals.

Click here to view last year’s red carpet arrivals.

Images via Style.com









Balenciaga Fall Winter 2011 Ad Campaign






UPDATED JULY 15th 2011: Added five HQ images of Balenciaga Fall Winter 2011 ad campaign lensed by Steven Meisel and styled by Marie Amélie Sauvé featuring Milou Van Groesen, Julia Nobis, Carla Gebhart, Juliane Grüner, Liisa Winkler and surprise, Liya Kebede! Images via TFS.



UPDATED JULY 11th 2011: Added three new small previews.

UPDATED JULY 07th 2011: The other model is the current cover girl of Vogue Italia, Juliane Grüner.

Julia Nobis, Carla Gebhart and Liisa Winkler are some of the models identified in the latest campaign image of Balenciaga who was photographed by Steven Meisel in a New York studio made to resemble the pristine, bathroom-tile show set and also a church in Harlem with the styling works by the famed Marie Amélie Sauvé.

Nicolas Ghesquière decided to feature the image first on the company’s revamped Web site when it goes live on Monday and will also release the behind-the-scenes footage of the shoot.

Click the links to view past Balenciaga campaign images: Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Image via TFS.


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