L’Eau de Chloé is a new spring variation, refreshing and brilliant of the original Chloé fragrance. The fragrance is announced as a very refreshing and citrusy chypre-floral. The composition, created by Michel Almairac, features sparkling citrus accords, accords of rose petals and natural rose water and a warm and elegant veil provided by patchouli. The fragrance comes in a distinctive bottle shape for the entire Chloe collection, decorated with bright green bow tie and light green liquid (via Fragrantica).
The campaign star is Camille Rowe-Pourcheresse who is also the face of Chloé fragrance. She was photographed by Camilla Akrans for the campaign and directed by Mario Sorrenti for the video ad.
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