Marc by Marc Jacobs Spring Summer 2015 Ad Campaign

The second social media cast campaign for Marc by Marc Jacobs has just been revealed. The campaign is once again shot by David Sims and styled by Katie Grand. The campaign stars are Ana Viktoria Dzinic, Toks Adewetan, Lindsey Lugrin, Kim Eunbi, Aaron Whitty, Nadia Kishlan, Amy Woodman (she was in Britain and Ireland’s Next Top Model Cycle 7), Abigail Lipp, Dylan Stephens, Mackenzie Cockerill and Jake Hold. (source)

Click the links to view past campaign images of Marc by Marc Jacobs: Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Marc by Marc Jacobs Fall Winter 2014 Ad Campaign

UPDATED JULY 02ND 2014: Added new campaign images.

Marc by Marc Jacobs’ first campaign with new creative director and design director Katie Hillier and Luella Bartley is making a strong statement with a cast of real people and a social media twist.

Marc Jacobs and stylist Katie Grand opted to use Instagram for models, and so, for a week in April, they asked those interested to submit photos of themselves by including the hashtag #CastMeMarc.

“It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong,” Jacobs said. “We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.”

There were 70,000 entries, and working with casting director Anita Bitton, the company whittled them down to 50, who were then directly messaged. Some 30 finalists from around the world, including South Korea, Russia and Australia, were flown to New York; nine made the final cut and were photographed by David Sims in early May. (source)

Click the links to view past campaign images of Marc by Marc Jacobs: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

New York Fashion Week: Marc by Marc Jacobs Fall 2014

Marc by Marc Jacobs Spring Summer 2014 Ad Campaign

UPDATED DECEMBER 16th 2013: Added new campaign images with models Nicole Pollard, Maria Palm, Natalia Siodmiak, and unidentified male models.

Newcomer Miriam Haney is featured on the Spring Summer 2014 ad campaign of Marc by Marc Jacobs, that was once again photographed by longtime collaborator Juergen Teller. She was the exclusive model who walked Marc by Marc Jacobs in New York and Chloé in Paris for Spring Summer 2014 season that was shown last September. (source)

Click the links to view past campaign images of Marc by Marc Jacobs: Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Marc by Marc Jacobs Fall Winter 2013 Ad Campaign

UPDATED JUNE 28th 2013: Added a new image featuring Giedre Kiaulenaite.

Juliana Schurig and Philip Kesselev are the new campaign faces of Marc by Marc Jacobs for this season. The campaign photographer is still Juergen Teller.

We are looking forward for next season already, because British designers Katie Hillier and Luella Bartley have been appointed as creative director and design director for the brand respectively. The first time ever that Marc by Marc Jacobs brand is helmed by someone other than Marc himself.

London-based accessories designer Katie Hillier will oversee everything to do with the label’s women’s collections, while Luella Bartley has been named design director of women’s ready-to-wear. Marc Jacobs remains the “boss” of both the main and secondary line.

The appointment of the Hillier and Bartley comes a year after Liz Fraser joined the brand, telling Marc Jacobs CEO Robert Duffy that she needed to “change everything” to reinvigorate the label.

Click the links to view past campaign images of Marc by Marc Jacobs: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Image via Glossy Newsstand.

New York Fashion Week: Marc by Marc Jacobs Fall 2013

Marc by Marc Jacobs Spring Summer 2013 Ad Campaign

UPDATED JANUARY 29th 2013: The campaign girl is Olympia Campbell, Edie’s little sister.

Juergen Teller once again photographed the latest campaign images of Marc by Marc Jacobs featuring yet to be identified models.

Click the links to view past campaign images of Marc by Marc Jacobs: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Images via TFS.

New York Fashion Week: Marc by Marc Jacobs Spring 2013

Marc by Marc Jacobs Fall Winter 2012 Ad Campaign

Juergen Teller, Marc Jacobs go-to photographer, is once again photographed the campaign of Marc by Marc Jacobs and this time featuring models Aaron Vernon, Hailey Hasbrook and Katlin Aas.

Click the links to view past campaign images of Marc by Marc Jacobs: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Image via TFS.

New York Fashion Week: Marc by Marc Jacobs Fall 2012