Equinox‘s new campaign is entitled “Commit To Something” and it’s all about dedication, whether it be glamorously breast-feeding in public (pictured by model Lydia Hearst) or defying stereotypes as an award-winning male cheerleader (modeled by MMA fighter Alan Jouban).
The provocative campaign is photographed by renowned fashion photographer Steven Klein. Other casts in the campaign including models Ryan Tift, Dudley O’Shaughnessy, Silvester Ruck, Destene Kinser and Jean Claude Van Damme‘s daughter Bianca. Hair and make up by Chris McMillan and Sammy Mourabit with styling direction by Mel Ottenberg. (source)