Miuccia Prada tapped Gigi Hadid (she’s documenting the backstage scene), Liz Collins (close-up portraits of the models in the show), and Nikolai Von Bismarck (photographed his partner Kate Moss at their home with a Polaroid camera, who styled her daughter Lila Moss) for the latest campaign images of Miu Miu.
Other contributors include photographers Steve Mackey, Douglas Irvine, and Amber Pinkerton (shooting young Londoners on the day they were free of confinement). The illustrations were provided by Patrick Waugh (he hand-painted some of the Polaroids), Anthony Turner, Luella Bartley, Silvia Prada, and Chantal Stracey (they all provided hand-drawn illustrations upon which the photos are tacked in freewheeling collages). (source)
Leave a comment | tags: Amber Pinkerton, Anthony Turner, Chantal Stracey, Douglas Irvine, Gigi Hadid, Kate Moss, Lila Moss, Liz Collins, Luella Bartley, Miuccia Prada, Nikolai Von Bismarck, Patrick Waugh, Polaroid, Silvia Prada, Steve Mackey | posted in Ad Campaign, Models, Photographers, Stylist
The model is Aida Becheanu and the campaign is photographed by David Sims. The brand is helmed by Katie Hillier and Luella Bartley who were the creative director and womenswear design director of now discontinued Marc by Marc Jacobs. (source)
Leave a comment | tags: Aida Becheanu, David Sims, Hillier Bartley, Katie Hillier, Luella Bartley | posted in Ad Campaign, Designers, Models, Photographers
UPDATED JULY 02ND 2014: Added new campaign images.
Marc by Marc Jacobs’ first campaign with new creative director and design director Katie Hillier and Luella Bartley is making a strong statement with a cast of real people and a social media twist.
Marc Jacobs and stylist Katie Grand opted to use Instagram for models, and so, for a week in April, they asked those interested to submit photos of themselves by including the hashtag #CastMeMarc.
“It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong,” Jacobs said. “We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.”
There were 70,000 entries, and working with casting director Anita Bitton, the company whittled them down to 50, who were then directly messaged. Some 30 finalists from around the world, including South Korea, Russia and Australia, were flown to New York; nine made the final cut and were photographed by David Sims in early May. (source)
Click the links to view past campaign images of Marc by Marc Jacobs: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.
1 Comment | tags: Anita Bitton, David Sims, Katie Grand, Katie Hillier, Luella Bartley, Marc by Marc Jacobs, Marc Jacobs | posted in Ad Campaign, Casting Director, Designers, Models, Photographers, Stylist
UPDATED JUNE 28th 2013: Added a new image featuring Giedre Kiaulenaite.
Juliana Schurig and Philip Kesselev are the new campaign faces of Marc by Marc Jacobs for this season. The campaign photographer is still Juergen Teller.
We are looking forward for next season already, because British designers Katie Hillier and Luella Bartley have been appointed as creative director and design director for the brand respectively. The first time ever that Marc by Marc Jacobs brand is helmed by someone other than Marc himself.
London-based accessories designer Katie Hillier will oversee everything to do with the label’s women’s collections, while Luella Bartley has been named design director of women’s ready-to-wear. Marc Jacobs remains the “boss” of both the main and secondary line.
The appointment of the Hillier and Bartley comes a year after Liz Fraser joined the brand, telling Marc Jacobs CEO Robert Duffy that she needed to “change everything” to reinvigorate the label.
Click the links to view past campaign images of Marc by Marc Jacobs: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.
Image via Glossy Newsstand.
3 Comments | tags: Giedre Kiaulenaite, Juergen Teller, Juliana Schurig, Katie Hillier, Liz Fraser, Luella Bartley, Marc by Marc Jacobs, Marc Jacobs, Philip Kesselev, Robert Duffy | posted in Ad Campaign, Designers, Models, Photographers