British girl Alexa Chung is returning to be the face of French brand Longchamp once again.
This campaign marks Longchamp‘s 20th anniversary. Alexa was shot in Saint-Tropez by Max Vadukul — poses with a Le Pliage Heritage bag, which is a new, more structured version of the classic tote. Chung‘s print ads will be accompanied by an Alice in Wonderland-inspired short film directed by Jean-François Julian.
The full campaign will be released on September 09th. (source)
Click the links to view past campaign images of Longchamp: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.