Tag Archives: Lagerfeld

Lagerfeld Fall Winter 2013 Ad Campaign


Posing for an ad campaign surely goes beyond the job description for most personal assistants. But ruggedly handsome Sébastien Jondeau — who has worked for Karl Lagerfeld for 14 years, and also acts as his bodyguard — was happy to oblige and appear in the Lagerfeld fall campaign.

To be unveiled on July 1 at the Bread & Butter trade fair in Berlin, the ads showcase a men’s wear range produced under license since 1990 by Miltenberg, Germany-based F.D. Fashion Herrenmode GmbH. The campaign is to break in the September issue of GQ Style in France, with the media buy focused on that country and Germany, where the first new-look Lagerfeld store just opened in Berlin. (A Munich unit is to follow in August.)

Jondeau, a boxing enthusiast from the suburbs of Paris, also talked about his working life in a poignant, two-and-a-half-minute video clip made during the fashion shoot at Lagerfeld’s studio.

“I spend all my time with him,” says Jondeau, 38, the devotion plain in his eyes. “He’s my boss and I respect him.” Asked if he would go to any length protecting the designer in the event of danger, Jondeau looks right in the camera and says, “Of course, to the end. I have no limits, to protect him at least.”

Click the links to view past campaign images of Lagerfeld: Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009, Spring Summer 2009 and Fall Winter 2008.

Images via TFS, quote via WWD.




Lagerfeld Fall Winter 2012 Ad Campaign


Karl Lagerfeld (who else?) photographed the latest campaign from his Lagerfeld line featuring the returning model, Jake Davies.

Click the links to view past campaign images of Lagerfeld: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009, Spring Summer 2009 and Fall Winter 2008.

Images via Male Model Scene.




Lagerfeld Spring Summer 2012 Ad Campaign


Jake Davies is collaborating with Karl Lagerfeld once again this season for Lagerfeld line after featured in Fendi campaign along with Sebastian Jondeu and Arizona Muse.

Click the links to view past campaign images of Lagerfeld: Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009, Spring Summer 2009 and Fall Winter 2008.

Images via Models.com




Lagerfeld Fall Winter 2011 Ad Campaign


UPDATED SEPTEMBER 15th 2011: Added a new campaign image.

UPDATED AUGUST 18th 2011: Added a new image of the campaign via TFS.

After four seasons of Jake Davies as the face of the brand, Karl Lagerfeld chose his current muse Baptiste Giabiconi to be the new face since Fall Winter 2010 and now Baptiste is featured on his third Lagerfeld campaigns photographed by the designer himself. The 21 year old French model/singer also featured on other brands related to Karl Lagerfeld such as Chanel and Fendi respectively.

Click here to see past Lagerfeld campaigns: Fall Winter 2008, Spring Summer 2009, Fall Winter 2009, Spring Summer 2010 and Spring Summer 2011.

Images via Design Scene.






Lagerfeld Spring Summer 2011 Ad Campaign Preview




UPDATED FEBRUARY 14th, 2011 : Added 3 more images of the campaign via Design Scene.

Karl Lagerfeld and his muse Baptiste Giabiconi are inseparable (well, at least for now) and they seems everywhere!! Chanel, Fendi, Chanel Resort and Dior Men and that are only this season !!!

We think Baptiste needs to work with other than Karl, LOL and no, we are not talking about Baptiste singing career 😛


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