UPDATED SEPTEMBER 25TH 2016: Emma Tempest photographed models Adwoa Aboah, Heather Kemesky, Iselin Steiro and Katy Syme the new H&M Fall 2016 ad campaign, styled by Robert Rydberg. Hair and make up by Cim Mahony and Lynsey Alexander. (source)
The models are Sung Jin Park and Sasha Pivovarova, photography by Andreas Sjodin. (source)
Click the links to view past campaign images of H&M: Summer 2016, Spring 2016, Holiday 2015, Fall Winter 2015, Spring Summer 2015, Holiday 2014, Fall Winter 2014, Spring Summer 2014, New Icons Spring Summer 2014, Holiday 2013, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Holiday 2011, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010, Summer 2010, Spring 2010 and Fall Winter 2009.