Tag Archives: Jonathan Anderson

Loewe Menswear Spring Summer 2019 Ad Campaign


Is Steven Meisel fronting the Spring Summer 2019 ad campaign of Loewe? Nope, but that’s a model posed and styled as the famed fashion photographer for the Jonathan Anderson-helmed luxury brand.

Steven Meisel himself is returning once again as the photographer for Loewe’s latest campaign which was styled by Benjamin Bruno with hair and makeup by Guido Palau and Pat McGrath. (source)

Click the links to view past campaign images of Loewe: Fall Winter 2018, Spring Summer 2018, Spring Summer 2018 Menswear, Fall Winter 2017, Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Spring Summer 2015, Fall Winter 2014, and Spring Summer 2014.


Jonathan Anderson for Fantastic Man Issue 21 Spring Summer 2015


The designer is wearing Loewe designs from Spring Summer 2015 collection on the covet that was photographed by David Sims. (source)


J.W. Anderson Fall Winter 2013 Ad Campaign


To say Jonathan Anderson, the London-based designer behind J.W. Anderson, has had a big year would be a ridiculous understatement. The past 12 months have seen the up-and-comer—best known for crisp, clean shapes and boldly blurring gender lines—win the 2012 British Fashion Award for Emerging Talent, receive a frenzy of media attention for putting his Fall ’13 boys in ruffled skirts and tunics, star in a slew of magazine features, and design a capsule for Versace’s Versus.

“You have to take it step-by-step,” said Anderson of his meteoric rise. “The whole point of fashion for me is that I love what I do and it doesn’t seem like work. You just need to find a balance and do things organically when you feel like doing them.” Anderson’s next organic step is his first ad campaign, which, lensed by Jamie Hawkesworth, debuts exclusively above.

Styled by Benjamin Bruno, the minimal images depict a pared-down boy and girl dressed in Anderson’s Fall ’13 designs. The pair gaze moodily into the camera, and, in one shot, the male model holds a red car door. According to Anderson, it represents the idea of extraction. “I wanted to show the relationship between a boy and a girl, a man and a woman, and the abstraction of that,” he explained. “There’s something disturbing between them, and it makes you question the idea of who in the image is more powerful, or who is more seductive.”

The ads’ rollout will be as organic as their inception. Anderson, who just debuted his androgynous Spring ’14 menswear collection in London, is still feeling it out, and plans to place the photographs in such magazines as Dazed & Confused and Another, as well as in online outlets and retail spaces. “I think advertising is always looked at as a corporate thing,” offered the designer. “But I kind of see it as more of an art form. Fashion is meant to sell a dream or idea. It’s not just about pushing a bag,” he said. “It’s about pushing a concept.”

Images via TFS, quote via Style.com.



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