Prada latest campaign acts double as an online action in collaboration with Sotheby’s, staged in October 2020. The proceeds from the auction artefacts (fashion items, photographic prints, show invitations, pieces drawn from the runway décor) will be donated to benefit UNESCO educational projects, expanding inclusion in education for vulnerable populations across the globe.
Daniel Arnold, Gigi Hadid, Phil Meech, and Kevin Tachman were in charged of the backstage photographers with Ferdinando Verderi and Olivier Rizzo serves as creative director and stylist respectively.
The models featured are Anok Yai, Shaoqi Zeng, Mensah Benjamin, Berend Blom, Sara Blomqvist, Lexi Boling, Maximilian Bungarten, Thibaud Charon, Meghan Collison, Shin Dongyeon, Bangali Drammeh, Daan Duez, Freja Beha Erichsen, Maty Fall, Roman Fironov, Kaia Gerber, Jonas Glöer, Gigi Hadid, Theresa Hayes, Kat Hessen, Nera Jezidzic, Marvin Kivisalu, Jacob Lepp, Shuping Li, Fia Ljungstrom, Benoni Loos, Viktoria Lulko, Elhadji Mar, Sculy Mejia, Licett Morillo, Hannah Motler, Paavo Pakkanen, Laura Reyes, Max Townsend, August Traumanis, and Rianne Van Rompaey. (source)