Tag Archives: Joao Moraes

#art8ambyworldwideexclusive – Edie Parker Resort 2018


To celebrate the launch of Edie Parker‘s new logo and identity the brand has created a fictional magazine bearing the brand name, EDP with 11 accompanying themed covers, inspired by the golden age of magazines and iconic titles from the sixties and seventies such as Nova, Twen, and Ms. Magazine.

To infuse the same independent opinions as the Ms. editors, designer Brett Heyman worked with Claudia Oshry (from @girlwithnojob) to inject a 21st century humorous twist into the cover lines.

As Edie Parker has always used accessories as a means of expression with witty text and personalization, Brett has created a #truth bag that will be featured in the Resort 2018 collection. To show the brands commitment to the journalism community, Edie Parker will be donating 100% of the proceeds of the #truth clutch to CPJ, the Committee to Protect Journalists.

The Resort 2018 ad campaign images featuring model Julia Banas are photographed by Charlie Engman with art direction by Joao Moraes at Framework NYC, styling by Clare Byrne. Hair and makeup by Shingo and Jen Myles, set designer Julia Wagner. Casting by Nicola Kast. (source)


Helmut Lang Fall Winter 2016 Ad Campaign


Here are the first peek of Helmut Lang Fall Winter 2016 ad campaign art directed by Joao Moraes, photography by Theo Sion with styling direction by Alice Goddard. The models featured are Sara Hiromi, Tristan Hughes Freeland, Sara Oliver Wright, and Akeela Sáfara Millett. Hair by Gary Gill, set designer David White, casting by Rachel Chandler. Creative direction by Framework. (source)




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