Tag Archives: Jefferson Hack

Tod’s No Code Collaboration with Jefferson Hack 2012 Ad Campaign








Jefferson Hack, the Dazed & Confused co-founder and editor of AnOther and AnOther Man magazines, is collaborating with the famous Italian house and creating seven styles of shoes (four for women and three for men) that costs $545.

For the campaign, photographed by Roe Etheridge and art directed by Christopher Simmonds, they chose the effortlessly cool male model Christian Brylle and the current face of Prada, Meghan Collison.

The campaign was styled by Robbie Spencer while the make up and hair was done by Bok Hee and Lisa Houghton respectively.

Below are Meghan Collison‘s latest show cards for the upcoming New York Fashion Week Fall Winter 2012. She is represented by Next Models.

Images via Models.com



Edun Spring Summer 2012 Ad Campaign






Quoted via WWD:

Seven years after launching, Edun is set to unveil its first ad campaign. Ryan McGinley shot the images, which feature six species of butterfly that are all indigenous to Africa, where the brand produces much of its clothing and supports local farming communities and factories. Jefferson Hack acted as creative consultant, working together with Edun founders Ali Hewson and Bono, and creative director Sharon Wauchob.

“We really wanted to capture the essence of Edun, and of what inspires the brand, which is duality and transformation,” said Hewson in a phone interview from Africa. She added that it was time to tell Edun’s story through a campaign, and to build on the momentum of the brand, which is posting double-digit growth each season.

The campaign will break in the March issues of titles including Italian, French and U.S. Vogue; Vanity Fair; Dazed & Confused; AnOther; T The New York Times Magazine, and the Sunday Times of London. Short “blink videos” will appear on Edun.com and via social media outlets. A launch event is set to take place during New York Fashion Week.

Edun’s chief executive officer, Janice Sullivan, said the brand is also expanding internationally: The company, which is 49 percent owned by LVMH Moët Hennessy Louis Vuitton, is negotiating a distribution agreement with Itochu in Japan, and planning to open a pop-up shop in Harvey Nichols on Wednesday. It will open a pop-up shop at Le Bon Marché in Paris at the end of March, and for spring it will begin being carried at Bloomingdale’s and Neiman Marcus.

Below are the campaign girl, Herieth Paul‘s latest show cards for the upcoming New York Fashion Week Fall Winter 2012 who is represented by Women Management.

Images via TFS and Models.com



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