Tag Archives: J.W. Anderson

Loewe Fall Winter 2014 Ad Campaign

J.W.Anderson approached Steven Meisel to shoot his first Loewe ad campaign (he was appointed as the brand’s Creative Director since September last year), and Anderson made an unusual request: to also use images, unchanged, from a 1997 spread in Vogue Italia with model Maggie Rizer that had been particularly meaningful to him. (source)

Click the links to view past campaign images of Loewe: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011 (here for Andres Velencoso Segura‘s images), Spring Summer 2011, Fall Winter 2010, Spring Summer 2010, Fall Winter 2009 and Spring Summer 2009.

J.W.Anderson Fall Winter 2014 Ad Campaign

UPDATED JULY 11TH 2014: Added new campaign images. (source)

The models are Yulia Musieichuk, Marta Placzek and Phillipa Hemphrey and photographed by Benjamin Bruno. (source)

J.W. Anderson Spring Summer 2014 Ad Campaign

The photographer for this black and white campaign images is Jamie Hawkesworth. Benjamin Bruno responsible for the styling. (source)

Click here to view last season campaign images of J.W.Anderson.

J.W. Anderson Fall Winter 2013 Ad Campaign

To say Jonathan Anderson, the London-based designer behind J.W. Anderson, has had a big year would be a ridiculous understatement. The past 12 months have seen the up-and-comer—best known for crisp, clean shapes and boldly blurring gender lines—win the 2012 British Fashion Award for Emerging Talent, receive a frenzy of media attention for putting his Fall ’13 boys in ruffled skirts and tunics, star in a slew of magazine features, and design a capsule for Versace’s Versus.

“You have to take it step-by-step,” said Anderson of his meteoric rise. “The whole point of fashion for me is that I love what I do and it doesn’t seem like work. You just need to find a balance and do things organically when you feel like doing them.” Anderson’s next organic step is his first ad campaign, which, lensed by Jamie Hawkesworth, debuts exclusively above.

Styled by Benjamin Bruno, the minimal images depict a pared-down boy and girl dressed in Anderson’s Fall ’13 designs. The pair gaze moodily into the camera, and, in one shot, the male model holds a red car door. According to Anderson, it represents the idea of extraction. “I wanted to show the relationship between a boy and a girl, a man and a woman, and the abstraction of that,” he explained. “There’s something disturbing between them, and it makes you question the idea of who in the image is more powerful, or who is more seductive.”

The ads’ rollout will be as organic as their inception. Anderson, who just debuted his androgynous Spring ’14 menswear collection in London, is still feeling it out, and plans to place the photographs in such magazines as Dazed & Confused and Another, as well as in online outlets and retail spaces. “I think advertising is always looked at as a corporate thing,” offered the designer. “But I kind of see it as more of an art form. Fashion is meant to sell a dream or idea. It’s not just about pushing a bag,” he said. “It’s about pushing a concept.”

Images via TFS, quote via Style.com.

J.W.Anderson x Topshop Fall 2012 Ad Campaign

Rising American model Maria Bradley is featured for the campaign of J.W.Anderson and Topshop collaboration, photographed and styled by Scott Trindle and Benjamin Bruno respectively.

Images via Models.com

Check out Maria Bradley‘s latest Spring Summer 2013 show card for the now running New York Fashion Week. She is represented by DNA Models.

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