Tag Archives: Humberto Leon

Kenzo Spring Summer 2015 Ad Campaign










Kenzo Creative Directors Humberto Leon and Carol Lim once again called on the talents of TOILETPAPER, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso to produce the brand’s latest ad campaign. The campaign is featuring models Mona Matsuoka and Qing He. (source)

Click the links to view past campaign images of Kenzo: Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.



Kenzo Fall Winter 2014 Ad Campaign


UPDATED JULY 07TH 2014: Added the campaign video by Toilet Paper.

Kenzo was inspired by the universe of David Lynch, who designed the set for the label’s fall collection, for the advertising images for its fall collection, which features models Guinevere Van Seenus and Robert McKinnon in a series of cinematic and unsettling environments.

“We were interested in figuring out ways to evolve the past concepts into something that felt different but still in the spirit of both Kenzo and Toilet Paper. Since the collection was inspired by David Lynch, it was natural for us to incorporate some of the emotions we experience when seeing his work,” said Kenzo creative director Carol Lim.

This marks the third collaboration between Kenzo creative directors Humberto Leon and Carol Lim and Maurizio Cattelan, Pierpaolo Ferrari and Micol Talso of Toilet Paper magazine. (source)

Click the links to view past campaign images of Kenzo: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.


Kenzo Fall Winter 2012 Ad Campaign




UPDATED NOVEMBER 21st 2012: Added three new campaign images of Kenzo Accessories, photographed by Frederik Heyman and styled by Marie Chaix, featuring models Xiao Wen Ju and Simon Sabbah. Images via TFS.

UPDATED OCTOBER 03rd 2012: Added a new fun campaign image via TFS, photographed by Jean Paul Goude, featuring dancers and models (Chantal Stafford Abbott, Emma Xie, Simon Sabbah, Herieth Paul, Willy Cartier and Xiao Wen Ju).


Quoted from WWD:

Kenzo has tapped Jean-Paul Goude to shoot its fall-winter campaign, which will break in the July issue of L’Uomo Vogue this week to coincide with the Pitti Uomo trade show in Florence. Kenzo creative directors Humberto Leon and Carol Lim, the duo behind Opening Ceremony, said they have long admired Goude and felt he was the ideal choice to shoot the collection, which was influenced by the spirit of founder Kenzo Takada’s Jungle Jap store in Paris in the Seventies.

Carol and I, growing up, have always been huge, huge fans of his work and when we started at Kenzo, that’s one of the initial things that we said would really kind of connect all the dots in the most perfect way,” said Leon. “A lot of it was just a conversation about where Paris was when Kenzo first arrived, and I think Jean-Paul Goude has just such great insight into that era. He was just really excited about us telling the story.”

The campaign features images of models Xiao Wen and Simon Sabbah, both wearing sweaters embroidered with a tiger and the Kenzo logo, superimposed to form an X shape. “It’s really exciting putting in the forefront that this brand is a unisex brand,” said Leon. “The idea that this image can work for both men’s and women’s magazines, depending on how you reverse it, was a very interesting take from his part on our collection.” The campaign is slated to run globally starting in September in titles including Vogue Paris, Vogue U.S., Vogue Hommes International, GQ, Love, W, Self Service and Fantastic Man.

Click the links to view past campaign images of Kenzo: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.


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