Gucci presents a lipstick collection Baume à Lèvres from a new Gucci Beauty line created by Alessandro Michele that enhances the natural smoothness and texture of the lips. The lip balms served in cool, old-school packaging and give a soft glow of colour, with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort.
The retro-inspired ad campaign images are captured by Martin Parr with creative direction by Christopher Simmonds and makeup by Thomas De Kluyver. (source)
