Tag Archives: Francois Demachy

Givenchy Dahlia Noir L’Eau Fragrance 2013 Ad Campaign


After Dahlia Noir fragrance from 2011 and Dahlia Noir Eau de Toilette edition from 2012, Givenchy presents a refreshing version Dahlia Noir L’Eau in Spring 2013. This perfume line, according to the idea of creative director Riccardo Tisci, embodies a mysterious and unusual woman as well as an imaginary flower that combines dark danger and tenderness, purity and sensuality.

Dahlia Noir L’Eau is more vivid, livelier and a fresher scent than the original, but it is still elegant and sensual. With this composition Francois Demachy wants to show the delicate side of the dangerous black dahlia flower. The top sparkles with cool crystal citruses and neroli, which lead to the floral heart of rose petals. The base is made of patchouli, cedar and musk, giving a chypre character to the perfume.

Images and quote via Fragrantica.


Dior Hypnotic Poison Eau Secrete Fragrance 2013 Ad Campaign



Perhaps the most famous fragrance line from Dior, Poison Collection, has been expended by another edition of its Hypnotic branch. The original Hypnotic Poison was introduced in 1998; Hypnotic Poison Eau Sensuelle version saw the light of day in 2010 and now we have Hypnotic Poison Eau Secrete coming out in January 2013.

Hypnotic Poison Eau Secrete, like every scent of this collection, smells of fatal attraction, extreme sensuality and seduction. The new version refrains from vulgarity and advocates a more subtle approach though.

Elegant, oriental as well as fresh, it begins with citrus burst of Sicilian mandarin, orange and Calabria bergamot. Its heart is dominated by intense accord of Sambac jasmine mixed with Tunisian neroli. The base features distinctive vanilla aroma, which is the signature of Hypnotic Poison collection. Francois Demachy signs the composition.

The face of the campaign shot by Steven Meisel is French actress Mélanie Laurent. The fragrance is available as 50 and 100 ml Eau de Toilette.

Images and quote via Fragrantica.


Christian Dior Addict To Life Fragrance 2011 Ad Campaign


Karlie Kloss is featured on the campaign images of Christian Dior‘s floral-fruity fragrance on a woody-musky base created by perfurmer Francois Demachy, Addict To Life.

The perfume opens with fresh and sweet fruity announcements of raspberry, along with juicy peach and pomegranate. The heart attracts attention with scents of rose, lily of the valley and jasmine, while the base includes a fine trail of white musk and cedar (Fragrantica)

Images via TFS.



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