Balenciaga Handbags Winter 2020 Ad Campaign

Cardi B stars in the Winter 2020 ad campaign image of Balenciaga. Though the rapper and new mom has worn Balenciaga as a customer, this marks her first collaboration with Demna Gvasalia, who selected her look.??

The campaign is self-styled and self-produced during lockdown by its network of friends, which also include American artist Eliza Douglas, a regular on the Balenciaga runway.

“By removing some steps in a typical campaign production, a contemporary way of creating fashion imagery is brought to life, bridging the gap between fantasy and experience,” Balenciaga said in a statement to fashion news outlet WWD.

“From the comfort and confinement of a familiar place, with near-limitless creative control, the stars of the Winter ’20 campaign share an emotional side of dressing alone — for one’s self, or for today’s multiple modes of staying in touch from afar,” it added. (source)

Balenciaga Spring Summer 2018 Ad Campaign

Stella Tennant, Dipti Sharma, Kennah Lau, Eliza Douglas, Christine Willis, Alek Wek, hired security guards and costume designer Marjatta Nissinen are fronting the Spring Summer 2018 ad campaign of Balenciaga shot by real paparazzi Sébastien Valiela (he famously exposed former French president François Hollande’s affair with actress Julie Gayet). Three others snappers for the campaign are Francis Petit, Nikola Kis Derdei, and Cyril Moreau.

The images are styled by Lotta Volkova with hair by Holli Smith and makeup by Inge Grognard. (source)

Click the links to view past campaign images from Balenciaga: Fall Winter 2017, Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010,