Tag Archives: Diesel

Diesel Fall Winter 2016 Ad Campaign


The campaign is shot by Santiago & Mauricio and featuring models Lucas Ucedo, Miles Frank, Julian Schratter, Xiara Waller, Mona Motsuoka, Anna Mila and Kris Gottschalk. (source)











Diesel Spring Summer 2016 Ad Campaign


The campaign is featuring models Sang Woo Kim, Trevor Signorino, Grace Mahary, Kiko Mizuhara and singer Joe Jonas. (source)







Diesel Fall Winter 2015 Ad Campaign


The campaign with Sang Woo Kim, David Alexander Flinn, Ben Nordberg, Sara Cummings, Frances Coombe, Cora Emmanuel and Irina Kravchenko is photographed by Richard Burbridge with styling works by Nicola Formichetti. Hair by Yannick d’Is, make up by James Kaliardos. (source)




Diesel Only The Brave Fragrance 2015 Ad Campaign


25 year-old Australian actor Liam Hemsworth is named the first ever celebrity face for Diesel‘s iconic fragrance Only The Brave.

“The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms. I think that Liam embodies these qualities, I am happy to have him representing Only the Brave.” Diesel’s Creative Director, Andrea Rosso, said in a statement. (source)


Diesel Spring Summer 2015 Ad Campaign


The multi models campaign was shot by Nick Knight. We can id Winnie Harlow and Charlotte Free there. (source)








Brooke Candy for Paper Magazine September 2014


The American rapper wears custom Diesel for the cover (shot by Richard Burbridge and styled by Nicola Formichetti) and a decadent amount of jewels and crystals by Swarovski, Erickson Beamon, Alexis Bittar, Rodrigo Otazu and Assad Mounser for the cover story. (source)


Two Covers of 10 Magazine Issue 52 Fall 2014


The first cover star is singer Iggy Azalea in Diesel (by Magnus Unnar) and the second one is newcomer model Iana Godnia in Emporio Armani (by Thomas Lohr). (source)



Diesel Pre Fall 2014 Ad Campaign



The images are set against a backdrop comprising glitched scans of ripped male bodies rendered in the style of the great masters, photographed by Nick Knight.

The campaign is representative of Nicola Formichetti’s broader vision for and influence on Diesel. “When he was creating the gods, Michelangelo used street kids as models, and he would elevate them in a way,” explained Formichetti. (source)

Click here to view last season’s campaign images of Diesel.


Diesel Spring Summer 2014 Ad Campaign


The campaign was photographed by Inez Van Lamsweerde & Vinoodh Matadin and features Ryu Goda, Hirari Ikeda, James Dazzle, Jillian Mercado, Nik Hampshire, Robert Nelson, Ricki Hall, Kirsten Kilponen, Abdul Kircher, Kesewa Aboah, Gavin Lindemuth, Ming Xi, Charlotte Carey, Val Bird, Wouter Schipperen, Chloe Mackey, Arly Caparros-janto, Consuelo De Santis, Akita Nara, Dorith Mous, Solomiya, Jessica Miller, and Paris Roberts.

Of course, Diesel‘s Creative Director Nicola Formichetti did the styling. (source)











Diesel Fall Winter 2013 Ad Campaign




UPDATED AUGUST 25th 2013: Add new campaign images (source)


UPDATED AUGUST 21st 2013: Add new campaign images. The theme of Nicola Formichetti’s first ad campaign as artistic director of Diesel is “reboot,” but it could easily have been “power to the people.”

Instead of focusing on models or actresses with big names, Formichetti relied on Tumblr and word of mouth to cast the subjects of the campaign. The 20 people chosen primarily live in New York, work in artistic fields and clearly aren’t wallflowers, with tattoos, varying body shapes and sizes, colored and shaved hair and androgyny heavily represented. Examples include Michelle Calderon, a 22-year-old pink-haired graffiti artist; Helen Primack, a 15-year-old aqua-haired aspiring filmmaker and student at the Frank Sinatra School of the Arts in New York, and Benjamin Ackermann, a light-eyed 23-year-old photographer, musician and collage artist. There are a few models in the mix, notably Loulou Robert, Omahyra Mota and Casey Legler, the former Olympic swimmer who broke gender barriers as a woman being contracted as a male model.

“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way,” said Formichetti. The ads will break in the September issue of Vogue and will run in additional books in October. Inez van Lamsweerde and Vinoodh Matadin shot them, and Formichetti styled them with Diesel denim and leather.

Formichetti explained the photos are meant to merge classic portraiture with the sensibilities of the current generation of digital influencers. “It was less about capturing fashion and more about getting an insight into these people’s souls. No one captures people better than Inez and Vinoodh. They construct a photo with so much care and compassion to always pay tribute to the subject. Personally, it was a pleasure to work with them because when I was starting out they were my heroes,” he said.

Moving on from the campaign to the clothes, Formichetti has designed a capsule collection inspired by Diesel’s DNA that will be out in October. “The way we will present the collection will be something totally new. It will be very digital and physical at the same time. The whole experience will be about instant gratification,” teased Formichetti, who noted his runway debut for Diesel would be in March with full ranges for men’s, women’s and accessories. (source)

The images were photographed by Laurence Passera and styled by Nicola Formichetti.

Click the links to view past campaign images of Diesel: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 and Fall Winter 2010.

Images via Models.com.



%d bloggers like this: