Cardi B stars in the Winter 2020 ad campaign image of Balenciaga. Though the rapper and new mom has worn Balenciaga as a customer, this marks her first collaboration with Demna Gvasalia, who selected her look.??
The campaign is self-styled and self-produced during lockdown by its network of friends, which also include American artist Eliza Douglas, a regular on the Balenciaga runway.
“By removing some steps in a typical campaign production, a contemporary way of creating fashion imagery is brought to life, bridging the gap between fantasy and experience,” Balenciaga said in a statement to fashion news outlet WWD.
“From the comfort and confinement of a familiar place, with near-limitless creative control, the stars of the Winter ’20 campaign share an emotional side of dressing alone — for one’s self, or for today’s multiple modes of staying in touch from afar,” it added. (source)