Tag Archives: David Bowie

David Bowie for The Hollywood Reporter January 22nd 2016


Louis Vuitton The Art of Travel 2013 Ad Campaign

Louis Vuitton takes its travel heritage to a new place with its end-of-year campaign: a dream world in which model Arizona Muse lands in Venice’s Piazza San Marco on a hot air balloon and ends up being serenaded by none other than David Bowie in a magnificent palazzo.

Vuitton is to unveil a short film, in which Bowie performs a unique version of “I’d Rather Be High” while playing the harpsichord, via a new app on Nov. 7, with print ads and television commercials to make their debut Nov. 10. Cinema ads are to be layered on at the end of November.

“The film is all about traveling through time, and sharing an incredible moment,” said Frederic Winckler, Vuitton’s communication and events director, who showed off 60-second and 90-second versions of the film directed by Romain Gavras, perhaps best known for his M.I.A. music videos.

The transporting clip sees Bowie’s tune become the soundtrack to a sumptuous and fantastical ball — before Muse opens her eyes to an empty room and departs, this time on an ancient Chinese boat.

Snagging Bowie for the campaign caps off a banner year for the music legend that included his first studio album in a decade, “The Next Day,” and an exhibition at the Victoria and Albert Museum in London that has moved on to the Art Gallery of Ontario in Toronto. It also continues a tradition Vuitton set in recent years with its popular Core Values spots featuring unexpected celebrities such as Mikhail Gorbachev and Keith Richards.

Winckler marveled at Bowie’s appeal across different age groups and how he, like Vuitton, “moves through time,” unveiling new personalities and charting new creative fields.

No stranger to Vuitton, the music star has recently worn designs by men’s studio and style director Kim Jones for performances and video clips, Winckler noted: “He’s a client and someone who has a natural link with the brand.”

WWD broke the news on Sept. 26 that Bowie would appear in the new Vuitton spots, the latest episode in its “L’Invitation au Voyage” campaign, whose first episode garnered more than 20 million views on YouTube.

Winckler said he met Bowie in New York, and the script — and the harpsichord idea — won him over. “He liked the character, the role he was asked to play,” he said.

The new spots exalt Vuitton’s new Vivienne bag, from which Muse retrieves a musical score as the only evidence of her musical adventure in Venice. She also wears Monogram Idylle gold jewelry and an outfit from its Icons collection.

Bowie sports a new interpretation of Vuitton’s Tambour watch.

The French luxury group is using the Bowie-Muse campaign to introduce a new app called Louis Vuitton Pass, which allows consumers to scan an icon with a smartphone or tablet to access additional content, including making-of films — and a world exclusive of the new campaign. The mini film and making-of are to be posted on YouTube and Vuitton’s Web site on Nov. 8. (source)

Click here to view last year’s campaign images of Louis Vuitton Art of Travel.

David Bowie for Esquire UK June 2013

Click here to view last year cover featuring Michael Fassbender, here for 2011 cover with Kelly Brook, and here for 2010 cover with Wayne Rooney.

Image via Cover Junkie.

David Bowie for Arena Homme+ Fall Winter 2012

UPDATED NOVEMBER 08th 2012: The cover star is not David Bowie, but model Duncan Pyke. He was photographed by David Sims and styled by Joe McKenna.

David Sims photographed yet another cover slot for Arena Homme+ and this time featuring the one and only, David Bowie.

Click here to view last year covers and here for 2010 cover featuring Benjamin Warbis.

Image via TFS.

Kate Moss for Vogue Paris December 2011/January 2012

UPDATED DECEMBER 02nd 2011: Added the cover for Vogue Collections Spring Summer 2012. Image via TFS.

Kate Moss looks really cool as David Bowie for the last cover of 2011 from Vogue Paris photographed by Mert Alas & Marcus Piggott. This is her second cover for the magazine this year.

This year, the 37 year old British supermodel already featured on the various Vogue covers from US, UK, Brazil, Paris and Japan.

Click here to view last year cover featuring Tom Ford and Daphne Groeneveld and here for 2009 cover featuring Laetitia Casta.

Image via Storm Models London.

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