UPDATED AUGUST 07th 2012: The campaign was snapped by Alasdair McLellan featuring Edie Campbell, Claude Simonon, Paul Simonon, Eliza Cummings, Sophie Pumphrett, Tom Barker and Adam Loft-Schultz.
Click the links to view past campaign images of Pepe Jeans: Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Spring Summer 2010 and Fall Winter 2009.
Images via TFS.