Gucci unveils So Deer To Me, the brand’s Pre Fall 2020 ad campaign series, which is an ode to innocence, when as children we revelled in nature and life. The campaign is shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds.
Gucci also partnered with The Lions Share Fund (they raises funds to protect endangered species and their natural habitats) in February this year. The storied Italian fashion house donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements. (source)
Click the links to view past campaign images of Gucci: Spring Summer 2020, Fall Winter 2019, Pre Fall 2019, Spring Summer 2019, Cruise 2019, Fall Winter 2018, Pre Fall 2018, Spring Summer 2018, Cruise 2018, Fall Winter 2017, Pre Fall 2017, Spring Summer 2017, Cruise 2017, Fall Winter 2016, Pre Fall 2016, Spring Summer 2016, Cruise 2016, Fall Winter 2015, Pre Fall 2015, Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.