Tag Archives: Charles & Keith

Featured Article: Shushu/Tong X Charles & Keith Capsule Collection 2022 Ad Campaign


Charles & Keith starting the new year with a dainty collaboration with rising Gen Z designer duo Shushu/Tong!

The limited-edition SHUSHU/TONG x CHARLES & KEITH capsule collection features two pairs of bags and shoes centred around the key motif of the rose, exploring its ephemeral beauty, fragility, and charm, which already hit selected Charles & Keith boutiques and available online through http://www.charleskeith.com. Uniting the inspirations and emotions of the brands, the unique imagery of the rose embodies the Shushu/Tong brand DNA – where the modern woman and unabashedly feminine details are juxtaposed – merged with the sensibilities and understated elegance that form the bedrock of Charles & Keith’s design ethos

“The rose has become a significant symbol in literature and art, usually representing love and desire. Traditionally, roses only bloomed once a year, which means it was destined to live for a short period of time. A fragile, withering rose exudes fleeting beauty. Sharp thorns line its soft, delicate branches; this danger is a metaphor for the price we sometimes need to pay for love. Contrasting colours of red and black form the backbone of the collection. Their opposition – passion and sophistication – exemplify the inescapable temptation that love brings,” Shushu/Tong said in a statement.

Charles & Keith Design Director Fredie Stevens added, “Charles & Keith is excited to continue the tradition of working with independent designers to bring unique iterations of our well-loved footwear and handbags to both new audiences and loyal fans of the brand. It was a pleasure collaborating with the dynamic Shushu/Tong duo, we’ve followed their brand’s evolution closely over the years and are great admirers of their work and design aesthetic — the latter, which has been beautifully synched with Charles & Keith’s signature shapes to create this truly unique collection.”

The feminine shape of Charles & Keith‘s signature Mary Jane pumps is offset with Shushu/Tong‘s playful innocence sensibility with edgy, chunky heels. A delicate rose embellishment intertwines across one side of each colour variation, giving the shoes a romantic charm while retaining their retro style.

The covetable handbags in the collection take on an elegant rectangular shape, with a wide adjustable ribbon-esque strap that allows it to be carried underarm or as a top handle. The black version is crafted from sleek satin and adorned with a patent rose in the same shade, while its crimson counterpart features a delicate, vintage-inspired rose pattern monogrammed on its glossy satin body. The bag’s interior is crafted from supple leather and finished off with hidden magnetic closure.

The campaign, directed by fashion photographer Zeng Wu Zhang and styled by Liu Xiao, draws inspiration from the duality of the brands, vividly bringing to life the whimsical SHUSHU/TONG x CHARLES & KEITH girl amidst a saturated, colour-blocked wonderland that evokes the charm of a bygone era. (source)


Featured Article: Charles & Keith 25th Anniversary Ad Campaign


Charles & Keith celebrates their silver jubilee anniversary—the brand was founded by fashion entrepreneurs Charles Wong and Keith Wong in 1996—with an ad campaign featuring English model Lily McMenamy. The talented multi-hyphenate catwalker was heavily involved in the art direction and styling of the campaign photoshoot and contributed significantly to the creative process.

Drawing inspiration from the 90s and reinterpreting its fashion trends to create the looks she wore in this campaign, Lily gives us a peek into her life and reveals the environmentally-conscious choices she makes on a typical day.

She also recalled her favourite birthday memory. “My best birthday was definitely the most recent one. I missed my friends so much during the pandemic and it was great to see them all in one crazy picnic! My best friend Alexandra and I also took a flight to Venice, and then a train to Naples between fashion weeks. It was so special. We saw incredible art shows, drank bellinis, went jogging under the Ponte Vechio and danced all night!”

The CHARLES & KEITH Anniversary Series are already available online and in stores since September 21st, 2021.


#art8ambyworldwideexclusive – Charles & Keith Fall Winter 2017 Ad Campaign


You see it here first!

We are proud to share the first looks of Charles & Keith Fall Winter 2017 ad campaign starring models Lina Hoss, Lou Schoof, and Madison Stubbington photographed by Yelena Yemchuk with styling direction by Jumius Wong and Jack Wang.

Hair and makeup by Franco Gobbi and Romy Soleimani. (source)




Charles & Keith Spring Summer 2017 Ad Campaign


Jack Wang and Jumius Wong styled Peyton Knight and Ally Ertel for the Spring Summer 2017 ad campaign of Charles & Keith. Photography by Glen Luchford. Hair and make up by Teddy Charles and Thomas De Kluyver, manicurist Tracy Clemens. Set designer Robert Doran. (source)


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