Tag Archives: Chanel Eyewear

Chanel Eyewear Fall Winter 2012 Ad Campaign


Below are the quotes from WWD.

Having won the Jury Prize at last year’s Cannes Film Festival for her gritty drama “Polisse,” Maïwenn is back in the spotlight as the face of Chanel’s new eyewear campaign.

The French actress and director appears fresh-faced, with tousled long locks, in the campaign images. They were shot by Chanel’s couturier Karl Lagerfeld, and are set to break in September issues.

“I had just come back from holiday, so I was feeling great,” she told WWD, sitting in a reception lounge at the Ritz Paris. “Maybe that’s the reason it looks simple, natural and spontaneous. And I think I’m wearing hardly any makeup – just a touch of concealer. It was funny, because they had this whole army of people to get me ready, and we ended up [hardly needing them].”

Maïwenn models both the regular fall-winter collection and the brand’s new Tweed range. The latter — featuring strips of tweed molded, rather than glued, onto rubber stems — and is set to go on sale in September at prices ranging from 320 euros to 380 euros, or $415 to $492 at current exchange.

“It was a very happy day,” said the actress, noting her daughter Shanna, whose father is French director Luc Besson, accompanied her to the shoot at Lagerfeld’s studio.

A former child actress, Maïwenn also got an early start in modeling. “When I was 13, I won a contest run by the magazine 20 Ans. My moment of glory was booking the cover of Turkish Marie Claire. And I did an ad for Kookai. I’ve evolved between Kookai and Chanel,” she said with a laugh.

Known for her fiery temperament, Maïwenn is still busy with overseas promotion for “Polisse,” a film based on real-life anecdotes from the Paris police’s Child Protection Unit, which she wrote, directed and starred in.

She is getting ready to shoot a drama directed by brothers Arnaud and Jean-Marie Larrieu, but will next be seen on screens at the end of the year in “Tele Gaucho,” about a group of left-wing activists who try to pirate a commercial television station in order to broadcast political programs.

“My character would not be into wearing Chanel,” she said. “She is concerned only with fundamental concepts.”

In real life, Maïwenn is probably a combination of those extremes.

“I always vote, I go to demonstrations, but I also go to fashion shows,” she said. “It’s not like you have to pick between one and the other. I can very well watch a Chanel fashion show and follow the news.

Images via WWD.



Chanel Eyewear Spring Summer 2012 Ad Campaign





UPDATED APRIL 21st 2012: Added four new campaign images via TFS.

Finally Karl Lagerfeld shot something that’s not black and white! And even better he tapped supermodel Linda Evangelista as the leading lady of the latest campaign of Chanel Eyewear.

Click the links to view past campaign images of Chanel Eyewear: Fall 2011, Summer 2011 and Fall Winter 2010.

Image via DNA Models blog.


Chanel Eyewear Fall 2011 Ad Campaign






Karl Lagerfeld tapped his long time muse, Claudia Schiffer for Chanel Eyewear Fall 2011 ad campaign in a series of no-Baptiste Giabiconi-images photographed by himself. Quoted from Fashionologie: “Karl Lagerfeld turned to one of Chanel‘s most iconic fixtures: the chain. Used to reinterpret classic Chanel eyewear shapes — aviators, square frames, cat-eyes — the chains are woven with lambskin leather and come in muted Fall hues like wine, taupe and navy.”

Click the links to see the latest Chanel‘s latest campaigns for ready to wear (styled by Carine Roitfeld) and beauty line.

Click the links to view past Chanel Eyewear campaign images: Summer 2011 and Fall Winter 2010.

Images via Fashionologie.


Chanel Eyewear Summer 2011 Ad Campaign Preview



UPDATED APRIL 18th 2011 : Added two more images of the campaign featuring Elisa Sednaoui photographed by Karl Lagerfeld.

UPDATED MARCH 23rd, 2011 : Added another image of the campaign.

Baptiste Giabiconi (yes, it’s him. Again!) and a female model are the latest models for Chanel Eyewear Summer 2011 ad campaign lensed by Karl Lagerfeld. Images via Ohlala Mag.


Chanel Eyewear Fall 2010 Ad Campaign Preview


Elisa Sednaoui stars the Chanel Eyewear Fall 2010 ad campaign photographed in black and white image by the one and only Karl Lagerfeld with an appearance by his muse, Baptiste Giabiconi.


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