Brioni Fall Winter 2017 Ad Campaign

Gregory Harris photographs the Fall Winter 2017 ad campaign image of Brioni with Sir Anthony Hopkins, styling by Julian Ganio. (source)

Brioni Fall Winter 2016 Ad Campaign

Metallica members are photographed by Zackery Michael for Brioni‘s latest ad. (source)

Brioni Fall Winter 2015 Ad Campaign

The images were shot by Collier Schorr and set designed by Arno Roth. (source)

Editorial: Fashion Story #2 by Daniel Sannwald in Antidote Spring Summer 2015

Daniel Sannwald photographed top models Sasha Luss, Ming Xi, Valerija Kelava, Jing Wen, Nicolas Ripoll, Armando Cabral and Adrien Sahores for “Fashion Story #2” editorial in the latest issue of Antidote Magazine. Yann Weber responsible for the creative and fashion direction.

Nicolas Ripoll wearing Marc Jacobs and Acne Studios with hair and make up by Tomohiro Ohashi and Adrien Pinault. Sasha Luss wearing Christian Dior and Forte Forte, hair and make up by Franco Gobbi and Maud Laceppe. Armando Cabral wearing Brioni and Roberto Cavalli, hair and make up by Ken O’Rourke and Dotti. Ming Xi wearing Coach and Maison Michel, hair and make up by Jennifer Yepez and Ayami Nishimura. Adrien Sahores wearing Dior Homme, hair and make up by Tomohiro Ohashi and Adrien Pinault. Valerija Kelava wearing Acne Studios, Barbara Bui and Hermès, hair and make up by Tomohiro Ohashi and Isamaya Ffrench. Last but not least, Jing Wen wearing Carven, Hogan and Césarée with hair and make up by Tomohiro Ohashi and Isamaya Ffrench. (source)

Brioni Spring Summer 2015 Ad Campaign

Model Dominik Bauer was photographed by Collier Schorr in Los Angeles against the backdrop of the minimalist boulder house of Eric Lloyd Wright, a work-in-progress construction based on designs by his grandfather, Frank Lloyd Wright. (source)

Click the links to view past campaign images of Brioni: Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Brioni Fall Winter 2014 Ad Campaign

The campaign with Sean O’Pry is photographed by Paolo Roversi. (source)

Click the links to view past campaign images of Brioni: Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Brioni Spring Summer 2014 Ad Campaign

UPDATED DECEMBER 28th 2013: The campaign model is Julien Nielsen.

The black and white campaign was snapped by Collier Schorr. (source)

Click the links to view past campaign images of Brioni: Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Brioni Fall Winter 2013 Ad Campaign

(source)

Click the links to view past campaign images of Brioni: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Brioni Fall Winter 2013 Ad Campaign

Brioni creative director Brendan Mullane has tapped New York artist Collier Schorr to photograph and film his first ad campaign for the Italian luxury men’s wear brand. Photographed in Rigi, Switzerland, the black-and-white images “provide pure, intense emotion,” said Mullane, who joined the company last year. “The viewer interprets the Brioni man and is not blinded by a color image. These photos have an almost timeless quality and create desirability. “The designer identified an association with a “trans-Siberian wilderness,” and defined Rigi as a “one-of-a-kind” location, high above the Alps and the Swiss lakes. “It’s amazing, you are in Switzerland, but you could be anywhere, above the clouds; it provides such dense emotion,” he said, adding that the images have a neorealist mood, harking back to the Italian movies of the Fifties.

Schorr said he chose black-and-white images as they transcend “time and genre” like Brioni. “This trip to the mountains seemed a great way to show the silhouettes in contrast to the peaks,” he said.

The campaign models are Ollie Edwards and Julien Nielsen.

Click the links to view past campaign images of Brioni: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010 and Spring Summer 2010.

Images via TFS, quote via WWD.

News: PPR to Change Its Name to Kering (from Bahasa Indonesia)

PPR (previously known as Pinault-Printemps-Redoute until May 18th 2005), The French multinational holding company which develops a worldwide brand portfolio such as Gucci, Saint Laurent Paris, Sergio Rossi, Boucheron, Bottega Veneta, Stella McCartney, Brioni and Alexander McQueen, has reportedly requested to register a new name “Kering” (means dry or dried in our native Bahasa Indonesia) to the US Patent & Trademark Office in November 2012, as part of a rebranding.

Vogue UK reports that CEO François-Henri Pinault aims to increase the firm’s sales to €24 billion (£20.9 billion), by 2020 from €9.7 billion (£8.4 billion) in 2012.

Earlier this January, PPR acquired a majority stake in British label Christopher Kane. If the name change really happens, marks another milestone for Indonesian fashion industry. Most recently, the talented Tex Saverio dressed Academy Award-winner Jennifer Lawrence for her upcoming movie, The Hunger Games: Catching Fire. We are hoping that the world will take notice of the ever exciting Indonesian fashion industry, very soon!

You can read our about the recently held Indonesia Fashion Week 2013, here.