Tag Archives: Bono

Edun Spring Summer 2012 Ad Campaign






Quoted via WWD:

Seven years after launching, Edun is set to unveil its first ad campaign. Ryan McGinley shot the images, which feature six species of butterfly that are all indigenous to Africa, where the brand produces much of its clothing and supports local farming communities and factories. Jefferson Hack acted as creative consultant, working together with Edun founders Ali Hewson and Bono, and creative director Sharon Wauchob.

“We really wanted to capture the essence of Edun, and of what inspires the brand, which is duality and transformation,” said Hewson in a phone interview from Africa. She added that it was time to tell Edun’s story through a campaign, and to build on the momentum of the brand, which is posting double-digit growth each season.

The campaign will break in the March issues of titles including Italian, French and U.S. Vogue; Vanity Fair; Dazed & Confused; AnOther; T The New York Times Magazine, and the Sunday Times of London. Short “blink videos” will appear on Edun.com and via social media outlets. A launch event is set to take place during New York Fashion Week.

Edun’s chief executive officer, Janice Sullivan, said the brand is also expanding internationally: The company, which is 49 percent owned by LVMH Moët Hennessy Louis Vuitton, is negotiating a distribution agreement with Itochu in Japan, and planning to open a pop-up shop in Harvey Nichols on Wednesday. It will open a pop-up shop at Le Bon Marché in Paris at the end of March, and for spring it will begin being carried at Bloomingdale’s and Neiman Marcus.

Below are the campaign girl, Herieth Paul‘s latest show cards for the upcoming New York Fashion Week Fall Winter 2012 who is represented by Women Management.

Images via TFS and Models.com



Billboard Magazine May 21st 2011 Cover


The latest cover of Billboard magazine features Bono, Britney Spears, Rick Ross, Taylor Swift and Janelle Monae in a Beach Boys pose created by Design Director, Andrew Horton.

Image via Cover Junkie.


Vogue Paris 2010 Covers Recap


Vogue Paris covers always be the one of the most beautiful and art-sy in my personal opinion. I always love how they put things together. The background, models, poses, accessories and everything. Here’s the shocker : Carine Roitfeld will leave the magazine at the end of January next year (Carine will gave official statement very soon) !!! She will leave the magazine after almost 10 years for personal project and right now I’m wondering who will be replacing her as the Editor In Chief of Vogue Paris (her first cover was Kate Moss back in February 2001).

What a sad days for Vogue Paris

Vogue Paris February 2001, Kate Moss by Mario Testino

Laetitia Casta was the first girl to graced the 2010 with her dark and sultry December 2009/January 2010 cover lensed by Mert Alas & Marcus Piggott. While Inez Van Lamsweerde & Vinoodh Matadin photographed Daria Werbowy wearing Prada for the warm February cover. Rose Cordero landed the most coveted Vogue Paris March cover as she was the only black girl since Liya Kebede in 2002 to graced the cover in solo !! She was photographed by Mert Alas & Marcus Piggott wearing Louis Vuitton with army military styling. Noticed how the logo matched her hair… Lucky girl!

Natasha Poly goes western for the April cover lensed by Inez & Vinoodh. Vogue Paris gave three different black and white covers for May 2010 photographed also by Inez & Vinoodh : Penelope Cruz and Bono, Penelope Cruz and Merryl Streep, and a group of Kate Winslet, Julianne Moore, Merryl Streep, Gwyneth Paltrow, Penelope Cruz and Naomi Watts.

Kate Moss posed in the water and shot by Mario Sorrenti for June/July cover, I like this cover. Sexy yet beautiful! Freja Beha Erichsen wearing fur for August cover by David Sims, love the color on the background. Marion Cotillard dyed her eyebrows for the dark chic September cover lensed by Mert Alas & Marcus Piggott. She was the first actress since Nicole Kidman in 2005 to graced September cover.

To celebrate their 90th Anniversary Issue, Vogue Paris chose Lara Stone to be featured on the cover where she wearing a lace mask and showing her fabulous cleavage! The cover was the work of Mert & Marcus. Mario Sorrenti lensed his second cover this year with the second cover of Natasha Poly who’s sporting Givenchy Spring Summer 2011 hair style!! The lucky girl to closed this year’s cover slot is Daphne Groeneveld! And she’s accompanied by the one and only Tom Ford photographed by, again, Mert & Marcus! Lot’s of model would kill to have the honor!

Amby from Art8amby.

Images via TFS


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