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UPDATED SEPTEMBER 17th 2012: Added five new campaign images photographed by Mert Alas & Marcus Piggott. Images via TFS.

UPDATED SEPTEMBER 12th 2012: Added a new campaign image photographed by Tom Gildon via TFS.

The next big H&M collaborator is not a designer but an editor. Anna Dello Russo, Vogue Japan fashion director at large, has partnered with the Swedish fast fashion chain to produce a line of accessories.



The collection is made up of statement jewelry in gold-and-turquoise, bejeweled sunglasses, embellished minaudieres, and vertiginous heels — all Dello Russo signatures — and will hit 140 H&M stores worldwide Oct. 4.



”This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it,” Dello Russo said of the retailers decision to partner with her instead of a designer.

“With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”

Images and quote via Fashionologie.


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