Tag Archives: Andrew Yee

News: Lana Del Ray the face of H&M Fall 2012 Ad Campaign

UPDATED NOVEMBER 20th 2012: Added five new Winter 2012 campaign images featuring Daria Werbowy and Tyson Ballou, photographed by Mikael Jansson. Images via TFS.

UPDATED OCTOBER 16th 2012: Added more campaign images of H&M featuring Lana del Rey snapped by Sølve Sundsbø. Images via Design Scene.

UPDATED OCTOBER 10th 2012: Added five new Winter 2012 campaign images snapped by Andrew Yee featuring Frida Gustavsson. Images via Models.com

UPDATED OCTOBER 10th 2012: Added two new campaign images via TFS featuring Joel Kinnaman.

UPDATED AUGUST 19th 2012: Added eleven new campaign images via TFS featuring singer Lana Del Rey, actor Joel Kinnaman, and model Daphne Groeneveld.

UPDATED AUGUST 03rd 2012: Added four new campaign images via TFS featuring Daphne Groeneveld.

H&M confirmed the rumors that Lana del Rey is starring in its Fall 2012 ad campaign, and since the songstress has been cultivating a bit of a retro image, the brand decided to embrace that vibe for the campaign. The newly released images, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer in a monochromatic peach look composed of skinny jeans and a fluffy sweater. Her signature Priscilla Presley-esque hair, long talon-like nails, and nude lip with a smoky eye are on full display. In keeping with the 50s feel of the campaign, Lana also performs a cover of Elvis’ “Blue Velvet” in a short film on the H&M website.

Typically highly critical, forum members were fully on board with the campaign. “Love how she’s styled for this, well done H&M,” TeeVanity commended.

Mchunu posted, “I am seeing the 50s reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50s glamazon era.”

We’re ok with a celebrity getting the campaign, as long as it’s not permanent. MulletProof wrote, “Lana looks amazing. I only hope they don’t make a habit out of this because I still prefer models.”

If you find yourself fighting over one of these sweaters come fall, you might find that your tug-of-war opponent is a Fashion Spot forum member. Be forewarned, we all want this sweater.

Click the links to view past campaign images of H&M: Spring Summer 2012, Holiday 2011, Fall Winter 2011, Summer 2011, Spring 2011, Holiday 2010, Fall Winter 2010, Summer 2010, Spring 2010 and Fall Winter 2009.

Images and article from TFS.

Editorial: Barbara & Tsanna by Andrew Yee for How to Spend It

70’s Glam at How to Spend It Magazine featured Barbara de Creddo and Tsanna photographed by Andrew Yee and styled by Damian Foxe. Barbara and Tsanna wears 70’s inspired dresses from Lanvin, Louis Vuitton, Gucci among others. Hair by Sarah Potempo and Make-up by Mary Jane Frost.

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