Gucci Aria Fall Winter 2021 Ad Campaign

Gucci is debuting Gucci Aria, the new advertising campaign envisioned by Alessandro Michele to capture the revolutionary and joyful impetus of eros as the creative force behind contemporary imagery, shot by Mert & Marcus and featuring multi-platinum selling band Maneskin and top model Kristen McMenamy amongst other casts.

Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began – The Savoy London, where founder Guccio Gucci worked as a lift boy in his youth. (source)

Gucci Fall Winter 2020 Ad Campaign

“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” Alessandro Michele explained the idea behind Gucci latest Gucci The Ritual campaign images. (source)

Click the links to view past campaign images of Gucci: Pre Fall 2020, Spring Summer 2020, Fall Winter 2019, Pre Fall 2019, Spring Summer 2019, Cruise 2019, Fall Winter 2018, Pre Fall 2018, Spring Summer 2018, Cruise 2018, Fall Winter 2017, Pre Fall 2017, Spring Summer 2017, Cruise 2017, Fall Winter 2016, Pre Fall 2016, Spring Summer 2016, Cruise 2016, Fall Winter 2015, Pre Fall 2015, Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Gucci Pre Fall 2020 Ad Campaign

Gucci unveils So Deer To Me, the brand’s Pre Fall 2020 ad campaign series, which is an ode to innocence, when as children we revelled in nature and life. The campaign is shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds.

Gucci also partnered with The Lions Share Fund (they raises funds to protect endangered species and their natural habitats) in February this year. The storied Italian fashion house donates 0.5% of its media spend to The Lions Share Fund every time an animal is featured in its advertisements. (source)

Click the links to view past campaign images of Gucci: Spring Summer 2020, Fall Winter 2019, Pre Fall 2019, Spring Summer 2019, Cruise 2019, Fall Winter 2018, Pre Fall 2018, Spring Summer 2018, Cruise 2018, Fall Winter 2017, Pre Fall 2017, Spring Summer 2017, Cruise 2017, Fall Winter 2016, Pre Fall 2016, Spring Summer 2016, Cruise 2016, Fall Winter 2015, Pre Fall 2015, Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Featured Article: Nine Covers of L’Officiel Hommes Italia No.24 The Creative Issue

L’Officiel Hommes Italia releases nine different covers for their latest edition n°24, The Creative Issue with cover stars as follows:

1. Ricky Martin in Saint Laurent by Anthony Vaccarello, photographed by Nicolas Wagner and styling by Douglas VanLaningham. Hair and makeup by Joey Nieves and Hanic Arias.

2. Lenny Kravitz in Saint Laurent by Anthony Vaccarello, photographed by Mark Seliger and styling by Giorgia Cantarini.

3. Fedez in Dirk Bikkembergs, photographed by James J. Robinson and styling by Giulio Casagrande. Grooming by Anna Maria Negri Brida.

4. Nick Jonas in Gucci by Alessandro Michele, photographed by Ricardo Abrahao and styling by Pablo Patane.

5. Neymar in Nike and Avant Toi, photographed by Alan Gelati and styling by Giorgio Ammirabile. Grooming by Vincent Tran.

6. Andrea Pirlo in Zegna, photographed by Eric Guillemain and styling by Cleo Casini. Grooming by Enrico Ficarra of Aldo Coppola.

7. Sean O’Pry in Giorgio Armani, photographed by Alexei Hay and styling by Fabrizio Finizza. Hair and makeup by Italo Gregorio and Natalia Mejia. Casting Simple AG.

8. Lucas El Bali in Prada by Miuccia Prada, photographed by Marco Imperatore and styling by Emil Rebek. Hair and makeup by Astor Hoxha and Luciano Chiarello.

9. Sancho Delval, Lukas Jiménez, Jesús Moreno, Ibrahima Kone, Miguel Kantero and Pablo in Maison Margiela Artisanal by John Galliano, photographed by Kito Muñoz and styling by Luca Guarini. Hair and makeup by Xavi Garcia and Vicent Guijarro. Credit images to L’Officiel Hommes Italia. (source)

Gucci Beauty Baume à Lèvres Lipstick 2019 Ad Campaign

Gucci presents a lipstick collection Baume à Lèvres from a new Gucci Beauty line created by Alessandro Michele that enhances the natural smoothness and texture of the lips. The lip balms served in cool, old-school packaging and give a soft glow of colour, with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort.

The retro-inspired ad campaign images are captured by Martin Parr with creative direction by Christopher Simmonds and makeup by Thomas De Kluyver. (source)

Gucci Spring Summer 2019 Ad Campaign

Gucci extends their theatrical and dramatic Spring Summer 2019 fashion show concept into these cinematic ad campaign images photographed amazingly by Glen Luchford.

The campaign is inspired by the golden era of Hollywood musical in the 40s and 50s, Alessandro Michele takes the cue from legendary films like An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944) and more to realize his vision for the season. (source)

Click the links to view past campaign images of Gucci: Cruise 2019, Fall Winter 2018, Pre Fall 2018, Spring Summer 2018, Cruise 2018, Fall Winter 2017, Pre Fall 2017, Spring Summer 2017, Cruise 2017, Fall Winter 2016, Pre Fall 2016, Spring Summer 2016, Cruise 2016, Fall Winter 2015, Pre Fall 2015, Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Gucci Spring Summer 2017 Ad Campaign

The images were photographed by Glen Luchford with styling by Alessandro Michele. (source)

Click the links to view past campaign images of Gucci: Cruise 2017, Fall Winter 2016, Pre Fall 2016, Spring Summer 2016, Cruise 2016, Fall Winter 2015, Pre Fall 2015, Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Demna Gvasalia & Alessandro Michele for T Magazine April 12th 2016

The cover is shot by Juergen Teller. (source)

Gucci Pre Fall 2015 Ad Campaign

UPDATED APRIL 20TH 2015: Added new campaign image with Sabina Lobova.

Alexandra Elizabeth Ljadov and Julia Hafstrom are fronting Gucci’s first advertising campaign under Alessandro Michele’s creative direction, shot by Glen Luchford and styled by Joe McKenna. (source)

Click the links to view past campaign images of Gucci: Spring Summer 2015, Resort 2015, Fall Winter 2014, Pre Fall 2014, Spring Summer 2014, Cruise 2014, Fall Winter 2013, Pre Fall 2013, Spring Summer 2013, Resort 2013, Fall Winter 2012, Pre Fall 2012, Spring Summer 2012, Cruise 2012, Fall Winter 2011, Pre Fall 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.