Category Archives: Perfurmer

Givenchy Dahlia Noir L’Eau Fragrance 2013 Ad Campaign


After Dahlia Noir fragrance from 2011 and Dahlia Noir Eau de Toilette edition from 2012, Givenchy presents a refreshing version Dahlia Noir L’Eau in Spring 2013. This perfume line, according to the idea of creative director Riccardo Tisci, embodies a mysterious and unusual woman as well as an imaginary flower that combines dark danger and tenderness, purity and sensuality.

Dahlia Noir L’Eau is more vivid, livelier and a fresher scent than the original, but it is still elegant and sensual. With this composition Francois Demachy wants to show the delicate side of the dangerous black dahlia flower. The top sparkles with cool crystal citruses and neroli, which lead to the floral heart of rose petals. The base is made of patchouli, cedar and musk, giving a chypre character to the perfume.

Images and quote via Fragrantica.


Dior Hypnotic Poison Eau Secrete Fragrance 2013 Ad Campaign



Perhaps the most famous fragrance line from Dior, Poison Collection, has been expended by another edition of its Hypnotic branch. The original Hypnotic Poison was introduced in 1998; Hypnotic Poison Eau Sensuelle version saw the light of day in 2010 and now we have Hypnotic Poison Eau Secrete coming out in January 2013.

Hypnotic Poison Eau Secrete, like every scent of this collection, smells of fatal attraction, extreme sensuality and seduction. The new version refrains from vulgarity and advocates a more subtle approach though.

Elegant, oriental as well as fresh, it begins with citrus burst of Sicilian mandarin, orange and Calabria bergamot. Its heart is dominated by intense accord of Sambac jasmine mixed with Tunisian neroli. The base features distinctive vanilla aroma, which is the signature of Hypnotic Poison collection. Francois Demachy signs the composition.

The face of the campaign shot by Steven Meisel is French actress Mélanie Laurent. The fragrance is available as 50 and 100 ml Eau de Toilette.

Images and quote via Fragrantica.


Jean Paul Gaultier Le Beau Male Fragrance 2013 Ad Campaign


UPDATED DECEMBER 24th 2012: The campaign was photographed by Jean-Baptiste Mondino.

Jean Paul Gaultier is launching a new fragrance for men, LE BEAU MALE, which arrives on the market in March 2013. With its memorable composition and combination of ingredients, this fragrance offers a unique game of hot and ice-cold notes. The new fragrance Le Beau Male is created to accentuate the erotic potential of each man and to stimulate all senses. ”This is the scent of freshness which makes men hot,” announces Jean Paul Gaultier.

It is possible to make a parallel with the cult Le Male edition, since perfumer Francis Kurkdjian wanted to remind us of the formula and to create a new fragrance while accentuating accords which were not attended closely. The new creation carries the scent of freshness, and is very seductive and powerful, while reminding us of hot fingers sliding over cold, moist glass. The composition highlights a fine cocktail of fresh and moist mint and absinthe making the composition lighter and cooler. Lavender adds a calming effect playing with orange blossom combined with sage. The base incorporates a sensual trail of musk closing the composition.

The flacon is shaped like all previous editions of the Le Male collection. The “man” torso is colored in ice blue with light blue, metallic stripes over his chest. The ice cold white color accentuates the juiciness and freshness, while the blue metallic stripes restrain the strength and energy. The metal outer packaging remains unchanged. LE BEAU MALE is available as 75 ml and 125 ml EDT. Besides the EDT, a 75 gram deodorant stick will also be available. The advertising face is Kaylan Falgoust who is posing naked on ice in the pin-up style of the 50s.

Images and quote via Fragrantica.


Valentino Valentina Acqua Florale Fragrance 2013 Ad Campaign


Danish top catwalker Freja Beha Erichsen is featured for another campaign from Valentino Valentina (first launched in 2011) fragrance latest version, Acqua Florale that was developed by perfurmer Olivier Cresp.

Initially, there are notes of bergamot and orange blossom that mingle with the heart of neroli, mimosa, tuberose and jasmine. The base is oriental, made of amber and patchouli. The distinctive round bottle is adorned with a white flower surrounded by leaves this time.

Image via TFS.


Versace Eros Fragrance 2012 Ad Campaign



Mert Alas & Marcus Piggott photographed the chiseled Brian Shimansky for the brand’s latest men’s fragrance, Eros. The Greek mythology-inspired fragrance is the first fragrance launched for men in five years.

Eros was created by perfurmer Aurelien Guichard of Givaudan and announced as fresh, woody and slightly oriental which includes mint oil combined with green apple and Italian lemon, tonka mixed with Venezuelan ambroxan and geranium flowers.

Images via TFS.


Armani Code Ultimate Fragrance 2012 Ad Campaign


UPDATED SEPTEMBER 08th 2012: The male model is Domenique Melchior.

The new men’s fragrance from Armani Code line is called Armani Code Ultimate (the female model is the new Armani Code face, Kendra Spears) and will be launched this fall. The new edition signed by Antoine Maisondieu is aiming to be more intense, sensual and luxurious than its predecessor.

A fresh and energetic cocktail of grapefruit, mandarin and star anise welcomes you at the opening. Cedar, cypress and olive blossom in the heart and are accentuated with heliotrope accords. The base notes include guaiac wood, tonka bean and vanilla.

Image via TFS.


John Galliano Parlez-Moi d’Amour Encore Fragrance 2012 Ad Campaign


The new fragrance from John Galliano’s collection Parlez-Moi d’Amour (started in 2010 with the Eau de Toilette debut, followed by the flankers of Eau de Parfum in 2011 and Eau Fraiche in 2012), coming out in fall 2012, is named Parlez-Moi d’AmourEncore (“Tell me about love …more”). The new fragrance exudes sensuality, charm and femininity.

The story of the new perfume is a story about a modern princess who decided to awaken her own prince charming. She is no longer a child, and not fully a mature woman, but she knows what she wants. She is aware of her charms and looks and is using them, guided by dreams of true love, to mesmerize the one she chooses. She is the older sister of the girl from the Parlez-Moi d’Amour original story.

The composition is of distinctive floral – fruity and modern chypre character, signed by Alienor Massenet. It opens with fruity and velvety notes of blueberry and mandarin. The heart reveals a romantic floral bouquet of carnal rose, iris and gardenia. The base is woody due to notes of patchouli and sandalwood.

The bottle retains the original shape, colored in light purple and decorated with silver details and stopper. Parlez-Moi d’Amour Encore is available as 30, 50 and 80 ml Eau de Toilette
The campaign girl is model Marcelina Sowa.

Quotes and images via Fragrantica.


Balenciaga Florabotanica Fragrance 2012 Ad Campaign



Kristen Stewart was photographed by Steven Meisel for Balenciaga‘s latest fragrance, Florabotanica, that was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Below are the quote of the article from WWD:

“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, speaking of Florabotanica.

She noted the current Balenciaga scent business was designed to appeal to 25- to 35-year-olds but is finding its sweet spot with the classic-loving, 35-plus market.

Florabotanica targets a younger consumer — 18-year-olds and up,” continued Walsh. “They may not know Cristóbal Balenciaga, but they certainly know Nicolas Ghesquière. In the U.S., this is very much a fashion brand.”

She called the flower in the fragrance’s ad visual “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”

Countrywide, the Florabotanica line will include 30-, 50- and 100-ml. eau de parfum sprays that are to retail for $65, $95 and $125, respectively. Ancillaries are to include a body lotion and shower gel.

Florabotanica will be carried in about 300 U.S. specialty store doors. After a one-month exclusive in September with Neiman Marcus and Bergdorf Goodman, the scent is to be rolled out in October to Nordstrom, Saks Fifth Avenue and Bloomingdale’s.

In September, the fragrance will be introduced abroad in the U.K., Canada and France. The rollout will then include Italy, Russia and Spain in October, followed by Australia, Germany and the Benelux countries in November. Worldwide, Florabotanica will be carried in about 5,000 doors.

“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.

“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”

Stewart said she was relieved the first time she smelled Florabotanica.

“There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”

Teaming with Ghesquière was like “kismet,” she said.

The designer took note of Stewart in the movie “Panic Room” and a subsequent Bruce Weber shoot for Interview magazine. “I remember thinking, ‘Wow, I would love to do something with her one day.’ She’s so Balenciaga,” said Ghesquière.

For her part, Stewart feels “lucky” and “really excited” about the scent project, since it came together naturally.

“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Florabotanica is the second major Balenciaga scent Ghesquière has worked on, after Balenciaga Paris, which came out in 2010. For the new project, executives from fragrance licensee Coty Inc. asked him to pick out part of his Balenciaga fashion and have a young consumer in mind. In 2008, Ghesquière had created a collection involving “nice” and “nasty” flowers. The idea evolved into taking a sampling from that garden.

“It’s more narrative, kind of a fantasy,” he said. “So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

Ghesquière said Stewart is full of dualities — gorgeous and boyish — for instance.

He described the Florabotanica flacon as being like a laboratory bottle into which the striped tube can be dipped to cull the botanical garden’s extract. Similarly, the scent’s invented name is meant to have both a scientific and natural ring.

Florabotanica’s juice was created with International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber and caladium-leaf accord, and a (hybrid) rose, carnation and mint accord.

The advertising photo shoot set was decorated with 3-D metal sculptures looking like elements of a floral print Ghesquière made a couple of years ago.

“It’s the reality that looks artificial,” said Ghesquière. “I think it was quite interesting.”

In the print campaign photographed by Steven Meisel, Stewart — wearing a dress from the flower collection — stands fairly straight-legged, with her hands in her pockets.

“I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ ”

Images via TFS.


Emanuel Ungaro L’Amour Fou Fragrance 2012 Ad Campaign




French IT model, Aymeline Valade is featured for the latest campaign image of Emanuel Ungaro’s L’Amour Fou fragrance snapped by Sølve Sundsbø.

Below are the excerpts from Fragrantica:

The new perfume L’Amour Fou represents the avant-garde vision of the edgy and extra-ordinary universe of Emanuel Ungaro. It is the celebration of crazy love that goes beyond a women’s heart… Because there is nothing crazier than love…L’Amour Fou includes auras of love and seduction, and it radiates the elegance and edge of a Parisian woman.

The floriental – woody composition is developed by Veronique Nyberg. The fragrance opens with fruity and juicy notes of pear, blackberry and pink pepper. The heart includes violet, rose and nectarine, while the base is created of cashmere, vanilla and amber.

The bottle design is somewhat retro – an elegant and mysterious gradient grey crystal bottle that resembles a love potion… The striking L’Amour Fou logo gleams in black while the Emanuel Ungaro logo shines in purply pink. The sophisticated carton in modern matte black has a velvet touch and is enriched by pink frames which embrace the eye-catching L’Amour Fou logo.

The fragrance is available as 30, 50 and 100 ml EDP, 200 ml body lotion and 200 ml bath and shower gel.

Images via TFS.


Truth or Dare by Madonna Fragrance 2012 Ad Campaign


The long-awaited perfume which will bear the signature of Madonna, perhaps the greatest pop star ever, launches in 2012. The company Coty has signed an agreement with MG Icon to launch this fragrance named Truth or Dare. The fragrance is for women from 25 to 45, with the group of 35-45 as the primary aim.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare”, said Madonna to WWD.

Madonna was reportedly deeply involved in the process of making her perfume. She has worked with Stephen Nilsen, Givaudan perfumer, to create the composition of white flowers on an intensive gourmand background. The scent is both a light and dark, opening with notes of gardenia, creamy tuberose and neroli. The heart consists of jasmine, benzoin and white lily, based on vanilla absolute, caramelized amber and sensual musk.

The fragrance comes in two formats – as 50 and 75 ml Eau de Parfum, along with body lotion and shower gel. The campaign was photographed by Mert Alas & Marcus Piggott and art directed by Fabien Baron.

Quote via Fragrantica, image via Models.com


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