Featured Article: Charles & Keith 25th Anniversary Ad Campaign


Charles & Keith celebrates their silver jubilee anniversary—the brand was founded by fashion entrepreneurs Charles Wong and Keith Wong in 1996—with an ad campaign featuring English model Lily McMenamy. The talented multi-hyphenate catwalker was heavily involved in the art direction and styling of the campaign photoshoot and contributed significantly to the creative process.

Drawing inspiration from the 90s and reinterpreting its fashion trends to create the looks she wore in this campaign, Lily gives us a peek into her life and reveals the environmentally-conscious choices she makes on a typical day.

She also recalled her favourite birthday memory. “My best birthday was definitely the most recent one. I missed my friends so much during the pandemic and it was great to see them all in one crazy picnic! My best friend Alexandra and I also took a flight to Venice, and then a train to Naples between fashion weeks. It was so special. We saw incredible art shows, drank bellinis, went jogging under the Ponte Vechio and danced all night!”

The CHARLES & KEITH Anniversary Series are already available online and in stores since September 21st, 2021.


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