Gucci Bloom Fragrance 2020 Ad Campaign


Gucci tells a story about four women–singer Florence Welch, actress Jodie Turner Smith, actress and director Angelica Huston, and designer Susie Cave–for the ad campaign images of Gucci Beauty new fragrance series, Gucci Bloom.

They are exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent in the campaign directed and photographed by award-winning photographer and director Floria Sigismondi.

Some scenes in the campaign took inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy. (source)

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