Cartier Pasha Watch 2020 Ad Campaign


Craig McDean photographs the black-and-white ad campaign image of Cartier’s new Pasha Watch featuring Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign is set to launch first in China on July 01st, then South Korea mid-July followed by Sept 04th for the rest of the globe.

“Each one of them has very strong convictions, they are very committed, very engaged and I think what is also very important is they contribute to cultural, artistic and social changes, they are non-conformist,” said Arnaud Carrez, Cartier’s marketing and communications director, describing the individuals fronting the campaign. (source)

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