Brandon Maxwell employs the power of nostalgia and family ties with the debut of his Fall 2018 ad campaign images. Starring his maternal grandmother Louise Johnson, affectionately known as “Mammaw”, the eighty-one-year-old matriarch is directed in campaign stills and video by Brandon Maxwell and Jessy Price. The video, a combination of archival imagery and recent footage gives homage to Mammaw, her influence on Brandon and their hometown of Longview, Texas.
“My life in fashion was very much informed by and as a result of my relationship with my grandmother. I’ve spoken endlessly about having grown up in a clothing store with her and the effect that had on me as a young child, which ultimately led me on my career path. Beyond our shared interests there is also a deep and never-ending love between us that has sustained me throughout my life. I am proud to have created this legacy project that immortalizes our relationship. This film and series of photographs is, as always, an invitation to our customers into my life: past and present,” Brandon said in a statement.
Kristin Roberts and Rachael Reeves responsible for the makeup and set design respectively. Director of photography Kyle Osbourn. (source)