Featured Article: Balmain Spring Summer 2018 Ad Campaign


Olivier Rousteing photographed the latest campaign images of Balmain featuring models Alenya Fitzgerald, Valery Kaufman, Tami Williams, Roosmarijn De Kok, Kiko Arai, Kathrin Zakharova, Maxime Findeling, Emil Wilkstrom, Ariel Rosa, and Davy Swart at the magnificent Château de Baronville, near Chartres. Pascal Dangin responsible for the Creative Direction.

In interviews, Olivier often asked to explain what it is exactly in Balmain’s DNA that sets them apart. He said in a statement, ” I often answer that our instantly recognizable silhouette and style is due in part to my insistence on reflecting the way that members of my generation think, live and dress today. My generation’s distinctive spirit, values and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house’s offerings.”

“While planning for and shooting this campaign, I wanted to ensure that the same youthful spirit was front and center in each and every final image. By relying on a casting of fresh, new faces and keeping things upbeat and relaxed, my team and I have managed to create a campaign that stands out for its young, spontaneous and positive vibe,” he added. (source)

Click the links to view past campaign images of Balmain: Fall Winter 2017, Spring Summer 2017, Fall Winter 2016, Spring Summer 2016, Fall Winter 2015, Spring Summer 2015, Fall Winter 2014, Spring Summer 2014, Fall Winter 2013, Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011, Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

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