L’Oréal Paris x Balmain 2017 Ad Campaign


Balmain and L’Oréal Paris have joined forces on a limited edition lip colour collection, designed by Balmain‘s creative director Olivier Rousteing. The lipstick will come in 12 shades and is set to debut later this September. The collection will also feature three lipstick “jewels” in which the product will be encased in a wearable accessory.

Rousteing said that the partnership was an opportunity to make Balmain accessible to a wider audience. “I’m really close to luxury but at the same time I’m also close to pop culture and I think a lot of people who may love the Balmain universe can’t afford the clothes.”

“The collaboration with L’Oréal Paris opens up luxury in a different way. For [consumers] to get a piece of Balmain [makeup] is a way for them to get into the Balmain universe. Makeup has always been part of my aesthetic and my silhouette. Having the opportunity to do that with an institution like L’Oréal Paris for me is an incredible dream,” he continue.

The campaign image is featuring Olivier himself and a group of L’Oréal spokesmodels and Balmain girls such as Lara Stone, Doutzen Kroes, Ming Xi, Soo Joo Park, Grace Bol, Valentina Sampaio, Neelam Gill, Maria Borges, Ysaunny Brito, Alexina Graham, Luma Grothe and Cindy Bruna. (source)

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